Pearson Bets on Adaptive Learning (Again) With $25M Acquisition of Smart Sparrow

edsurge | January 23, 2020

Smart Sparrow, which provides course-authoring tools for faculty and instructional designers to build adaptive courseware, has found a new home in a much bigger nest. Last week, Pearson announced it paid $25 million to acquire Smart Sparrow’s technology, in a move that the publisher says will bolster the digital infrastructure that will soon support all its future higher-education offerings. The deal marks the latest in a series of acquisitions involving digital courseware, the industry parlance for online products that leverage data and technology to personalize the course instruction and feedback that each student receives. One such provider, Acrobatiq, was acquired in 2018. The following year, Knewton was bought in a deal that has become a poster child for education technology hype.

Spotlight

Nowadays, many organizations rely on a blended learning approach for training their sales reps. They make the best use of the classroom and online training methodologies for imparting the required knowledge and skills, needed to explain the benefits of their products in a convincing manner.Want to enhance your sales training through blended learning? If yes, check our infographic to know why blended learning is the best approach for training your sales force.

Spotlight

Nowadays, many organizations rely on a blended learning approach for training their sales reps. They make the best use of the classroom and online training methodologies for imparting the required knowledge and skills, needed to explain the benefits of their products in a convincing manner.Want to enhance your sales training through blended learning? If yes, check our infographic to know why blended learning is the best approach for training your sales force.

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EDUCATION TECHNOLOGY

Joy Cho to Team Up with Skillshare to Deliver Her First-Ever Online Course

Skillshare | January 11, 2023

Skillshare, one of the biggest online learning communities for creatives, recently announced that Joy Cho, graphic designer, blogger, author, and entrepreneur, is launching an online course for the first time known as “Pitch Please: Attract Brands & Boost Your Creative Business," on their platform. The course will cover how Joy built her dream career through a creative and go-getter mentality and provide a framework for creating remarkable pitches that will drive business and develop collaborations. Joy's course is now available only on Skillshare, which also offers many other courses spanning various creative disciplines. The Creative Director and Founder of Oh Joy!, a lifestyle brand, Joy Cho has authored seven books and consulted for hundreds of businesses worldwide. In addition, she has launched a line of licensed products that span home décor, travel, baby, pet, and furniture collections. Having the most followed Pinterest account with 15 million followers, Joy Cho was among Time's 30 Most Influential People on the Internet for two consecutive years. Joy Cho states, "When I first launched my career as a creative, I was filled with doubt. But I focused on crafting meaningful pitches and created a list of brands I dreamed of working with so that people would begin to know who I was. Over time it's been remarkable to see how this simple process helped open so many doors throughout my career." She added, "I'm so excited to tap into Skillshare's community of creatives to help them pursue their dreams. From starting a side hustle to launching products or landing your dream collaboration, this course will help creatives at every level learn how to effectively communicate their craft to potential partners." (Source: PR Newswire) Joy Cho's course aims to offer a hands-on course to creatives of all levels, helping them craft impactful pitches for brands and potential partners. In addition to this course, Skillshare offers over 40,000 courses on various topics, including design, illustration, photography, and more, taught by working professionals and industry leaders. About Skillshare Founded in 2010, Skillshare is an e-learning provider specializing in curating coursees for creative individuals, with topics ranging from video, illustration, design, photography, freelancing, and more. On their platform, millions of users across the globe can find inspiration and move ahead in their creative journey. The company also offers team-based plans for organizations and the option to join as a teacher.

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TALENT DEVELOPMENT

AMAZON AND LEADING MUSIC EDUCATION PLATFORM YOUSICIAN COLLABORATE TO CREATE THE ULTIMATE BUNDLE FOR BEGINNER MUSICIANS

amazon | November 09, 2022

Amazon and Yousician, the world's leading music education service, are collaborating to help inspire the next generation of musicians. Beginning October 24th, consumers who purchase a qualifying musical instrument in Amazon stores will receive as an added gift-with-purchase, 30-days free access to Yousician Premium+, making it easy for any beginner to get started learning an instrument. Yousician has set a new standard in music education with its gamified approach to learning how to play an instrument. Its platform offers thousands of interactive guitar, bass, piano, ukulele, and singing lessons to quickly learn to play your favorite songs from hundreds of artists across all musical spectrums: from Coldplay and Adele to Billie Eilish, Metallica, and many more. Amazon, whose Amazon's Alexa Fund invested in Yousician's $28 million Series B fund in April 2021, is collaborating for the first time with Yousician to create this special bundle. Yousician always offers new users the option to receive a 7-day free subscription, but with this collaboration, they will receive 30-days free. This is the first time Yousician has collaborated with another company for a consumer product bundle. Yousician's approach to music education uses innovative audio recognition technology that differentiates the platform from its competitors. The audio feature listens to the user play and provides real-time feedback. The gamified experience is that of an on-demand music school with world-class instructors at the helm to guide interactive learning for users at any level. "Through our collaboration with Amazon, we make it very easy for people to begin their musical hobby. Get the instrument delivered to your home, download the Yousician app and start playing. It's that simple. Customers trust Amazon's seamless retail experience, and millions trust Yousician to learn how to play an instrument. We're looking forward to being able to offer Yousician to Amazon customers and help them kickstart their musical journey." Chris Thür, Co-founder and CEO of Yousician Yousician recently partnered with Metallica, the multi-Grammy Award-winning and Rock & Roll Hall of Fame band, to create 3 beginner-friendly courses with step-by-step tutorials directly from the band so users could learn the songs the way they're meant to be played directly from the band themselves. Amazon customers will receive a special code with their qualifying instrument purchase that gives them 30-days free access on Yousician Premium+. Premium+ access on Yousician includes unlimited lessons and thousands of songs to learn from. No credit card is required to redeem the offer. The promotion will kick off October 24th and run in the United States for a 1 year period. About Yousician: Yousician is the world's leading platform for learning and playing music, driven by the belief that the more people play music, the better this world will be. With a combined 20 million monthly users, the platform's groundbreaking products, Yousician and GuitarTuna, are the leaders in their field. Yousician has revolutionized how people learn and play music with innovative technology that gives players real-time feedback. It offers interactive learning for guitar, bass, ukulele, piano and singing with lessons, exercises and songs.

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ONLINE EDUCATION

Online Learning Platform Springboard Selects Teletherapy Leader

Springboard | November 11, 2022

Springboard, an industry-leading online learning platform preparing students for in-demand, high-growth careers, today, announced a partnership with Uwill, the leading teletherapy solution for colleges and students, to provide mental health support for online learners. As the need for mental health support increases nationwide, Uwill's solution utilizes need and preferences to immediately match students with a diverse team of licensed and available counselors. The services will be integrated into Springboard's existing platform, and will be available to learners in addition to existing human support such as one-to-one mentorship and career counseling. "At Springboard, our ambitious vision centers around transforming lives through education and career advancement - and we know that this type of growth and transformation needs a strong foundation of mental health, In partnering with Uwill, we can meet students where they are by providing support through the same platform they're using for their education." Gautam Tambay, Co-founder and CEO at Springboard. Springboard is launching this teletherapy option at a time of increasing mental health challenges reported by education providers nationwide, where, according to HigherEdToday, nontraditional learners scored significantly higher on a number of mental health ratings than their traditional learning counterparts, specifically on depression, anxiety, and overall life stress.Uwill is uniquely suited to support the needs of Springboard learners to ensure they do not face barriers to mental health support," said Michael London, Founder and CEO of Uwill. Utilizing its proprietary technology and counselor team, Uwill pioneered the first Higher Ed therapist matching platform and wellness environment. The solution offers an immediate connection to an available licensed counselor based on student preferences, all modalities of teletherapy, a 24/7/365 crisis connection, wellness programming, detailed reporting and support. Uwill partners with more than 100 institutions worldwide including Berklee Online, Union College, Whitman College, and East Carolina University to ensure their mental health and wellness environment meets student needs. About Uwill Uwill has become the leading mental health and wellness solution for colleges and students. The most cost-effective way to complement a college's mental health offering, Uwill partners with more than 100 institutions including Boston College, University of Michigan, American Public University System, and University of Maryland, College Park. Uwill was named as one of Boston's hottest companies by BostInno, and now, more than 1 million students have access to the Uwill platform. Investors and supporters are a who's who including hip-hop legend Daryl McDaniels of Run-D.M.C. For more information, visit uwill.com. About Springboard Founded by Parul Gupta and Gautam Tambay in 2013, Springboard is on a mission to transform one million lives through education by 2030. More than 20,000 students across 100+ countries have used Springboard to advance their careers through the platform's comprehensive, mentor-led online learning programs. Graduates have landed jobs with employers like Microsoft, Google, Meta, LinkedIn, Deloitte, Intel, IBM, Salesforce and more. Springboard has also trained corporate teams at Visa, Gusto, and The North Face. Springboard was recently named one of the 2022 GSV EdTech 150 — a list of the world's most transformative growth companies in digital learning. Springboard is a 2020 Inc. 5000 company based in San Francisco, recently named a Top Workplace for Women by Elpha, and is backed by leading venture capital firms including Telstra Ventures, Vulcan Capital, SJF Ventures, Reach Capital, Pearson Ventures, International Finance Corp., Costanoa Ventures, Learn Capital, and Blue Fog Capital.

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