EDUCATION TECHNOLOGY

Outschool Selects Promoted to Optimize Marketplace and Increase Profitability

Outschool | July 26, 2022 | Read time : 03:00 min

Outschool
Promoted, which is the only company to unify search, feed, ads, and promotions for top marketplaces, announced today that Outschool has selected Promoted to optimize the performance and profitability of its education marketplace.

Outschool wanted to better match its classes with learners to increase search conversion rates, total GMV (gross merchandise value), and profitability. Outschool chose Promoted after weighing the costs and risks of building an order-of-magnitude greater infrastructure investment versus working with the experienced Promoted team to get a proven, real-time streaming data service with ML in place. Within a quarter, Promoted optimized Outschool search to increase conversion by about +11%, with more improvements planned for H2 2022.

“Promoted is able to measure and report on data in real-time on search for us and use machine learning to better match teachers and students so we can very effectively increase conversion rates and make our customers and users happy. “The founders have deep experience in search optimization as ad engineers from Facebook, Pinterest and Google, and we have found the technology extends and compounds our existing engineering investments in search and discovery to directly increase profitability at a reasonable cost.”

Kejia Zhu, Lead Product Manager, from Outschool

Promoted and Marketplaces
Right now, most large marketplaces have separate teams for ads, merchandising, search, and recommendations. They all work in separate departments and information is siloed. Even with expensive tech savvy engineers, these businesses do not have a unified data infrastructure that is measuring performance of everything in search feed, merchandising, and ads across the marketplace.

When ads, listings, promotions, and search aren’t optimized together, conversions are low, revenues decrease, and it becomes a death spiral as more ads and promotions are shown to compensate, further driving away users. Promoted is the only provider that offers a complete and comprehensive solution to fix this problem for e-commerce apps and marketplaces.

Promoted’s secret sauce is its ability to provide an entire measurement solution with a data service that measures and optimizes user engagement in real-time. Other ad tech or search vendors are measuring pieces with siloed data and/or only measuring ads, not giving marketplaces the complete picture.

How it Works
First, Promoted measures everything in its client’s app or marketplace, then they aggregate and join the data in real-time with reporting. Next, using AI-based data optimization, Promoted creates a complete picture of the data so they can predict conversion and clicks for the client’s search and feed.

Once Promoted has this complete picture of performance on a marketplace, it creates a “unified currency” for optimizing trade-offs between the optimal user experience in search and feed, seller experience using ads and promotions, and marketplace profitability versus growth.

“We are very excited to be working with Outschool and to so quickly increase conversions for its business,” said Andrew Yates, Co-Founder and CEO of Promoted. “Promoted gives top marketplaces and e-commerce companies one complete picture of how search, feed, ads and promotions are performing by measuring in real-time and then optimizing them using machine learning to increase conversions. By unifying this information, the entire marketplace works properly, and CFOs and COOs can set achievable goals for revenue and profitability.”

About Outschool
Outschool offers live online education experiences that connect real-life teachers with learners in small-group settings to explore everything from Minecraft, Pokemon and Cooking to Chemistry, Algebra and Literature. With over 100,000 online classes offered by teachers to learners around the globe, Outschool helps supplement what is often missing from a more traditional education. Outschool’s mission is to inspire kids to love learning by making education fun, social and self-directed. Classes on Outschool range from one-time enrichment lessons to semester-long core courses and weekly social clubs. Classes are offered across all subjects, and learners range from age 3 to 18.

About Promoted
Promoted is the only company to unify search, feed, ads, and promotions for top marketplaces like Outschool, Hipcamp, Teachers Pay Teachers, Snackpass, and other e-commerce unicorns. Promoted works by measuring everything in the marketplace using its real-time streaming data infrastructure. Then, Promoted maximizes conversions in search and feed through machine learning. Backed by Y Combinator, the company was founded by former ad engineers from Pinterest, Facebook, and Google.

Spotlight

Many of the students at Garfield Preparatory Academy come from economically disadvantaged homes, but the school doesn’t let that stop them from experiencing an immersive and engaging education environment. Using tools like Microsoft OneNote and OneNote Class Notebook, Garfield creates a personalized learning path for every student and ensures that they master skills for 21st-century learning to achieve their full potential.

Spotlight

Many of the students at Garfield Preparatory Academy come from economically disadvantaged homes, but the school doesn’t let that stop them from experiencing an immersive and engaging education environment. Using tools like Microsoft OneNote and OneNote Class Notebook, Garfield creates a personalized learning path for every student and ensures that they master skills for 21st-century learning to achieve their full potential.

Related News

ONLINE EDUCATION

E-Rate Eligible Solutions from Extreme Help Bridge Digital Divide and Create Modern Learning Environments

Extreme | October 19, 2022

Extreme Networks, Inc. a leader in cloud networking, today announced that it has extended its roster of E-Rate eligible solutions to include Wi-Fi 6E access points (APs) and ExtremeCloud™ SD-WAN, among others. E-Rate is a U.S. program that provides discounts on networking solutions to eligible schools and libraries.Today’s K-12 schools and libraries must support more digital resources and onsite IoT devices than ever before, while maintaining IT headcount and budgets for network upgrades. Many schools are transforming into smart campuses and offering students more immersive curriculums, including incorporating AR/VR and video-based lessons broadcast in high-definition. Extreme’s E-Rate eligible solutions enable these schools and libraries to modernize their infrastructure and improve the availability and performance of key applications. As a result, they’re able to better support technology and distributed users, simplify network management and speed IT-related deployments. Key Benefits Simplified Support and Application Optimization for Distributed Learning:As more schools offer permanent hybrid learning options, they must fully support experiences for students, teachers and staff no matter where they are located throughout the district. ExtremeCloud SD-WAN is an E-Rate eligible solution that delivers exceptional application performance and enables secure user access, even for high-bandwidth applications like live classroom broadcasts. When combined with ExtremeCloud IQ CoPilot, which offers AIOps support and the networking industry’s first digital twin capabilities, IT teams can further simplify network management and significantly reduce the time necessary to configure and deploy new hardware. High-Capacity Connectivity for Immersive Experiences:With Wi-Fi 6E, which delivers the fastest Wi-Fi speeds available today, schools and libraries can ensure bandwidth issues are never a problem as more IoT devices are brought on campus. Extreme’s Wi-Fi 6E solutions, including the AP4000, AP5010 and AP5050, are specifically designed for indoor and outdoor high-density environments and enable schools and libraries to deliver high-capacity connectivity for immersive experiences everywhere, including modern education applications, 8K video and AR/VR. On-Demand Expert Support:Extreme offers expert support in navigating the E-Rate process via its E-Rate Resource Center, which is being continuously updated for the 2023 program and includes an eligibility guide, webinars, ebooks and more. For IT teams looking for expert support beyond the E-Rate process, Extreme also offers Professional Services to help ensure successful deployments and better outcomes. “E-Rate helps schools and public libraries subsidize and modernize their infrastructure to effectively provide best-in-class connectivity and deliver technology-based curriculums. We’re partnering with our customers to help guide them through the E-Rate application process, which in turn helps us bridge the digital divide that exists in so many places throughout the country. Extreme helps to create equal access and opportunity by providing the technology backbone that becomes a critical foundation for equitable, next-generation learning.” David Savage, Vice President of State and Local Education and Government Sales, Extreme Networks About Extreme Networks Extreme Networks, Inc. (EXTR) is a leader in cloud networking focused on delivering services that connect devices, applications, and people in new ways. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before.

Read More

EDUCATION TECHNOLOGY, ONLINE EDUCATION

Google for Education Partners with Instructure to Simplify Integration and Extend Digital Classroom Capabilities

Instructure | September 22, 2022

Instructure, the maker of Elevate Data Sync, has entered into an agreement with their partner, Google, that bridges the integration gap for Google Classroom users with a robust and comprehensive solution. With the integration, educational institutions can now keep course data and rosters synchronized between their student information systems (SIS or MIS) and Google Classroom. This means that educators no longer must set up their courses manually or have students use a join code. Teachers can now simply click "accept" when their course is automatically created.Instructure, the maker of Elevate Data Sync, has entered into an agreement with their partner, Google, that bridges the integration gap for Google Classroom users with a robust and comprehensive solution. With the integration, educational institutions can now keep course data and rosters synchronized between their student information systems (SIS or MIS) and Google Classroom. This means that educators no longer must set up their courses manually or have students use a join code. Teachers can now simply click "accept" when their course is automatically created. Elevate Data Sync, Instructure's standards-based interoperability solution that enables secure sharing of student, staff and learning data, will create classes with all the right students ahead of the first day of school and keep them updated if a student changes classes. This automated and adaptable integration can hopefully save teachers, students and the professionals who support them significant amounts of time. Through our partnership with Elevate Data Sync by Instructure, we have added the ability to sync the rosters from your student information system to Classroom, so classes can be automatically created and updated, launching in 15 countries," said Alisa Sommer, head of edtech partnerships at Google. "Education data integration is a complex problem, so we wanted an enterprise-class partner with deep expertise and a cloud-based platform that supports multiple standards and integration methods. "This partnership with Google Classroom is an ideal example of how Instructure's Learning Platform empowers partners and institutions to innovate and integrate faster,We're proud to be able to work with Google to find a solution that makes the job of educators easier while maintaining the highest level of privacy and security for student data." Kevin Turco, vice president of product management at Instructure Schools with Google Workspace for Education Plus that are interested in trying out the integration can sign up for the beta and can find onboarding help on Instructure's Community page. Schools can request more information about Google Workspace for Education Plus if they don't have a subscription already. Once signed up for the beta, admins will be able to integrate class lists and timetables (rosters) directly with most major student information systems or can opt to connect using OneRoster or CSV files. The solution is available and localized in Australia, Belgium, Luxembourg, The Netherlands, Brazil, Canada, Finland, Ireland, Italy, Japan, New Zealand, Norway, Spain, Sweden, the United Kingdom and the United States. ABOUT INSTRUCTURE Instructure ( NYSE: INST) is an education technology company dedicated to elevating student success, amplifying the power of teaching, and inspiring everyone to learn together. Today the Instructure Learning Platform supports tens of millions of educators and learners around the world.

Read More

CORPORATE EDUCATION AND TRAINING

Six Flags Entertainment to Provide World-Class Employee Education Benefits Through Workforce Edge

Workforce Edge | October 10, 2022

This week, Workforce Edge, a complete employee education management platform within Strategic Education, Inc.’s family of educational services, announced a partnership with Six Flags Entertainment Corporation to provide all team members, including full-time, part-time, and seasonal employees, with access to a network of degree and certificate programs.These include tuition discounts at both Capella University and Strayer University, as well as no-cost access to Sophia Learning available to Capella or Strayer undergraduate students. Six Flags employees will be able to take advantage of the benefits offered to them as a result of the Workforce Edge partnership which began on October 3, 2022. “We’re excited to support a household name brand like Six Flags with their investment into continuing education opportunities for their team members,Through this partnership, Six Flags has secured a spot as a market leader in employee benefits, positioning it as an attractive employer in the amusement park entertainment space and helping ensure it maintains a skilled workforce.” Karl McDonnell, President and CEO, Strategic Education. We’re eager to roll out the Workforce Edge platform to all of our 35,000+ full-time, part-time, and seasonal employees so that they can have access to affordable, continuing education opportunities,” said Selim Bassoul, President & CEO at Six Flags Entertainment Corporation. “We’re proud to support our team members as they work to achieve their professional and personal success. Strategic Education supports more than 1,000 employer partners in their efforts to upskill and retain their workforce and provides a suite of groundbreaking education solutions to help employers stay one step ahead of their competition. Workforce Edge serves as a solution to help employers offer their workforce higher education options that are relevant, innovative and affordable. Since launching, Workforce Edge has partnered with 45 industry-leading employers to help administer education benefits. About Strategic Education, Inc. Strategic Education, Inc. is dedicated to helping advance economic mobility through higher education. We primarily serve working adult students globally through our core focus areas: 1) U.S. Higher Education, including Strayer University and Capella University, each institutionally accredited, and collectively offer flexible and affordable associate, bachelor’s, master’s, and doctoral programs including the Jack Welch Management Institute at Strayer University, and non-degree web and mobile application development courses through Strayer University’s Hackbright Academy and Devmountain; 2) Education Technology Services, developing and maintaining relationships with employers to build education benefits programs providing employees access to affordable and industry-relevant training, certificate, and degree programs, including through Workforce Edge, a full-service education benefits administration solution for employers, and Sophia Learning, enabling education benefits programs through low-cost online general education-level courses that are ACE-recommended for college credit; and 3) Australia/New Zealand, comprised of Torrens University, Think Education, and Media Design School that collectively offer certificate and degree programs in Australia and New Zealand. This portfolio of high quality, innovative, relevant, and affordable programs and institutions helps our students prepare for success in today’s workforce and find a path to bettering their lives. About Six Flags Entertainment Corporation Six Flags Entertainment Corporation is the world’s largest regional theme park company with 27 parks across the United States, Mexico and Canada. For 60 years, Six Flags has entertained hundreds of millions of guests with world-class coasters, themed rides, thrilling waterparks and unique attractions. Six Flags is committed to creating an inclusive environment that fully embraces the diversity of our team members and guests

Read More