Education Technology

New Hire Don Alava, Executive Vice President of Marketing Services, Higher Education Marketing Agency, Cygnus Education Announces

Cygnus Education, a full-service performance marketing and enrollment management solutions provider dedicated to serving higher education institutions, has hired Don Alava as Executive Vice President of Marketing Services. Don will lead all marketing efforts aimed at strengthening Cygnus Education's position as a performance marketing leader in the higher education vertical. He brings more than 27 years of marketing leadership, driving advertising innovation and building award-winning online marketing strategies. Before coming to Cygnus, Don was VP of Marketing at a number of institutions including Universal Technical Institute and Lincoln Educational Services Corporation, together serving more than 20,000 students at 38 campuses.  In this capacity, he created digital marketing strategies across multiple channels, as well as advanced marketing analytics and attribution modeling.

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