Intent Data in the Age of Data Regulation

DECK 7 | March 23, 2020

Intent Data in the Age of Data Regulation
Since the implementation of Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us.   Tweet This!  And it makes perfect sense in the present time and space. But as data is considered a key factor in positive customer experience, the U.S. brands and agencies have found it to be increasingly complicated to earn customer trust while remaining compliant. In an article by John Snyder, CEO at Grapeshot, for Adexchanger, he says that the GDPR will remove 75% of third-party data and what’s left will be more expensive. This has caused the power dynamic between brands and agencies to evolve over time.

Spotlight

The purpose and approach of this whitepaper is to provide a framework for higher education institutions to reflect, assess and discover their alternative pathways for global engagement in 2030. In specific, we are driven by following questions: What are the megatrends shaping the world leading up to 2030? How these megatrends are transforming the future of global higher ed? What are the implications for the mobility of international students?

Spotlight

The purpose and approach of this whitepaper is to provide a framework for higher education institutions to reflect, assess and discover their alternative pathways for global engagement in 2030. In specific, we are driven by following questions: What are the megatrends shaping the world leading up to 2030? How these megatrends are transforming the future of global higher ed? What are the implications for the mobility of international students?

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