How do universities benefit from website personalisation?

Study International | November 02, 2019

How do universities benefit from website personalisation?
Creating a customised user experience for any website is important, and many universities must work on their website personalisation by providing tailored online journey that suit learners’ individual needs. Rather than supplying web visitors with a generic page view, website personalisation creates a user-friendly platform that directly addresses the audience. A prime example is Facebook’s ‘What’s on your mind?’ feature. Directly addressing the web user builds a rapport and encourages them to interact with its interface. Another example would be the ability to ‘react’ to posts with emojis and comments. Allowing users to post their own ideas and opinions helps them feel more connected to the brand. So what makes website personalisation techniques so valuable to universities, and how do they boost international student integration?

Spotlight

Social studies has been a pillar of K-12 curriculum in the U.S. for a century, but its roots stretch back much farther. We took a closer look at this interdisciplinary field, whose evolution is itself a window into American history.

Related News

EDUCATION TECHNOLOGY

Colleges and universities turn to unlimited commitment to affordable, quality digital learning on a scale as the pandemic moves education online.

prnewswire | January 05, 2021

At the point when the pandemic constrained U.S. schools and colleges online this previous spring, most universities did as such with workforce who had no earlier internet educating experience. At that point, staff and managers said they were most needing support for their recently distant understudies, just as more prominent admittance to computerized materials. "Colleges and universities were clear that they needed support with digital materials and training for teaching in online and hybrid formats, and partnerships have been key in these challenging times," said Fernando Bleichmar, EVP and General Manager for U.S. Higher Education at Cengage. "We've been able to help schools bridge the online learning gap with quality digital materials, services, and faculty and administrator training from leading online learning experts to build a better learning experience." As the pandemic shut grounds, higher ed pioneers went to Cengage Unlimited for Institutions for reasonable admittance to quality, computerized learning materials at scale, just as scholastic administrations to move courses on the web and expert improvement assets to help staff instruct on the web. Collaborating with Online Learning Consortium, Cengage offers bootcamps, available time and altered trainings for Institutional clients. Organizations have developed by 50% since April, and in excess of 125 foundations presently accomplice straightforwardly with Cengage to offer Cengage Unlimited at scale. One of those foundations is Ivy Tech Community College in Indiana, one of the biggest junior college frameworks in the nation with 90,000 understudies. Ivy Tech utilized subsidizing dispensed to the organization under the CARES Act to furnish understudies with Cengage materials, and access scholastic administrations and expert advancement uphold for teachers. "Even prior to the pandemic, students struggled with the cost of course materials. The CARES Act funding provided a special opportunity to help students who have plenty of barriers in their way already. They've been the most impacted by COVID. Many of them have lost jobs, are single parents and they have a lot to deal with. Being able to provide them with free access to learning materials is a tremendous opportunity," said Sue Ellspermann, President at Ivy Tech. Since it dispatched two years back, Cengage Unlimited has helped almost 3 million understudies save more than $270 million on course materials, and almost $70 million of that saving comes straightforwardly from institutional associations. Cengage Unlimited gives understudies admittance to in excess of 22,000 advanced assets including eTextbooks, online schoolwork stages, study aides, and school achievement and vocation uphold. Cengage Unlimited for Institutions gives reasonable course materials at scale through a substance permit model. The permit model conveys esteem dependent on a foundation's exceptional execution and enlistment needs. Notwithstanding reasonable materials, Cengage Unlimited for Institutions offers versatile scholarly administrations and expert advancement to assist workforce and managers with mixture and web based learning. About Cengage Cengage is the education and technology company built for learners. As the largest US-based provider of teaching and learning materials for higher ed, we offer valuable options at affordable price points. Our industry-leading initiatives include Cengage Unlimited, the first-of-its-kind all-access digital subscription service. We embrace innovation to create learning experiences that build confidence and momentum toward the future students want. Headquartered in Boston, Cengage also serves K-12, library and workforce training markets around the world.

Read More

EDUCATION TECHNOLOGY

Positive Planet US, Genpact and EdCast Partner to Provide Free Online Learning to Under-resourced Entrepreneurs

positiveplanetus | June 03, 2021

To help under-resourced entrepreneurs develop critical skills for success in today's challenging and competitive economic environment, three leading organizations have come together to expand the depth of content available in a free online learning platform designed to enable business success and, in turn, help spur community-based economic revival. Positive Planet US, a non-profit organization that promotes inclusive and sustainable economic growth and employment, Genpact, a global professional services firm focused on delivering digital transformation, and EdCast, a leader in online corporate learning and upskilling, have joined forces to lend their respective expertise to support entrepreneurs and help them amplify their impact on the communities that they serve. The partnership adds essential learning resources for startup owners to Genpact's Adapt and Rise e-learning platform, developed and built with EdCast. Positive Planet has a highly successful track record of helping millions around the world, helping create sustainable development solutions for disadvantaged populations, in particular women and youth. Launched 23 years ago with the mission to make the world more positive economically, socially, and environmentally, it has helped more than 11 million people leave poverty behind. Its work strives for a more equal society, helping underserved communities – independent of their race, gender, background – create their own jobs and prosperity through entrepreneurship. Positive Planet brings new content to the platform created for the unique needs of entrepreneurs, including curricula in such areas as sales strategy and business development, growth and operations, and marketing, legal, accounting, and finance for small businesses. Adapting business models in a difficult economy makes continuous learning and reskilling vital, and these learning paths offer the specific skills needed to build and grow a startup. The success of these businesses brings benefits to local communities as entrepreneurship can provide new career journeys as well as economic revival.

Read More

EDUCATION TECHNOLOGY

Intrado Acquires Permission Click Accelerating the Digital Transformation for K-12 Education

Intrado Corporation | January 06, 2022

Intrado Corporation (“Intrado”), a global leader in technology-enabled services, announced today that it has acquired Permission Click, a pioneer in education technology. With this acquisition, Intrado Life & Safety expands its leadership position in K-12 education technology, adding Permission Click’s digital workflow solutions to its SchoolMessenger communications suite of solutions. Permission Click’s innovative product enables schools and school districts to digitize previously manual processes and forms management, increasing efficiency, transparency, and policy compliance, in addition to saving time for parents and teachers. Permission Click’s executive team and employees will join Intrado Life & Safety to support clients and drive continued technology development and product innovation. “We are excited to add Permission Click and its team to our Digital Workflows business, expanding our solutions with a powerful tool and advancing our leadership in the education marketplace. The combination of SchoolMessenger and Permission Click solutions is unique in the K-12 education market and beyond.” Vik Krishnan, General Manager of Intrado’s Digital Workflows business About Intrado Corporation Intrado Corporation is an innovative, cloud-based, global technology partner to clients around the world. Our solutions connect people and organizations at the right time and in the right ways, making those mission-critical connections more relevant, engaging, and actionable - turning Information to Insight. Intrado has sales and/or operations in the United States, Canada, Europe, the Middle East, Asia Pacific, Latin America, and South America. Intrado is controlled by affiliates of certain funds managed by Apollo Global Management, Inc.

Read More

Spotlight

Social studies has been a pillar of K-12 curriculum in the U.S. for a century, but its roots stretch back much farther. We took a closer look at this interdisciplinary field, whose evolution is itself a window into American history.