How do universities benefit from website personalisation?

Study International | November 02, 2019

Creating a customised user experience for any website is important, and many universities must work on their website personalisation by providing tailored online journey that suit learners’ individual needs. Rather than supplying web visitors with a generic page view, website personalisation creates a user-friendly platform that directly addresses the audience. A prime example is Facebook’s ‘What’s on your mind?’ feature. Directly addressing the web user builds a rapport and encourages them to interact with its interface. Another example would be the ability to ‘react’ to posts with emojis and comments. Allowing users to post their own ideas and opinions helps them feel more connected to the brand. So what makes website personalisation techniques so valuable to universities, and how do they boost international student integration?

Spotlight

Virtual reality (VR) field trips are now being used to teach students about construction and leaky homes at the University of Auckland Business School, as the technology revolutionizes imaging in the property industry.

Spotlight

Virtual reality (VR) field trips are now being used to teach students about construction and leaky homes at the University of Auckland Business School, as the technology revolutionizes imaging in the property industry.

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CORPORATE EDUCATION AND TRAINING

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EDUCATION TECHNOLOGY, CORPORATE LEARNING SYSTEMS

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Keysight Technologies, Inc | December 16, 2022

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