Semrush | February 24, 2022
Semrush, a leading online visibility management SaaS platform, today announces the launch of Semrush for Education. The program is Semrush’s latest initiative to equip tomorrow’s digital marketers with access to its platform as well as a dedicated curriculum designed to jumpstart their careers. The program was designed to connect what’s taught in the classroom with practical, in-the-field knowledge of how top performing digital marketers work today.
Launching initially in the U.S., the program gives college students an opportunity to gain practical and tangible experience using the tools and technology relied on by many of today’s leading brands. Students will get hands-on experience identifying keywords, mastering technical website audits, optimizing for local SEO, and crafting engaging content among many other things.
“At Semrush our goal is to inspire the current and future generations of digital marketers. We believe that with the right access to education as well as the right tools, anyone can become a digital marketing pro. Semrush for Education aims to equip students with practical experience and give them an advantage as they pursue their dreams.”
Andrew Warden, Chief Marketing Officer, Semrush
The demand for digital marketing skills and positions is on the rise. In fact, Semrush data from August 2021-January 2022 revealed a 50% spike (from 5,400 to 8,100) in Google searches in the U.S. for “marketing internships.” By collaborating with professors across different communities, Semrush is committed to providing students access to the resources and experience needed to stand out during the job search process to go from aspiring post-graduate to successful marketing professional.
“There’s a big gap in digital marketing education today. Students need experience and employers want students who can hit the ground running. One problem I’ve noticed is the lack of access to premier digital marketing tools. They are expensive and few offer cost-efficient solutions for students,” said Luke Alley, Professor of Marketing, Brigham Young University. “Semrush is changing that dynamic. They’ve offered free access to the platform for a full semester, educational materials, special lectures, and practical, ‘in-the-field’ digital marketing experience.”
“Education is a core value for our company. We believe education is vital for people at all levels of their careers. It’s the key to building the future of marketing innovation and we are proud to launch this initiative today,” added Warden.
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 79,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Dallas, Prague, St. Petersburg, Warsaw, and Limassol.
businesswire | February 11, 2021
GoReact today declared the public dispatch of GoReact + Zoom, an incorporated video appraisal experience that consolidates GoReact's driving video perception, training, and evaluation stage with the world's most well known video conferencing application.
“By connecting GoReact and Zoom, we’ve created the easiest and most effective way for teachers and learners to use video for skills-based assessment,” said Ken Meyers, GoReact’s founder and CEO. “Education is evolving into a blended experience that combines online and in-person learning. This launch is a meaningful step in making video feedback and assessment an everyday part of this new environment.”
GoReact + Zoom empowers understudies in fields, for example, instructor readiness, gesture based communication, correspondence, and nursing to effortlessly catch video chronicles on Zoom and afterward transfer to GoReact for reviewing and criticism. This permits instructors and teachers to use the universality of Zoom, which is utilized by 300 million individuals consistently, to record recordings for evaluation.
GoReact + Zoom works for clients with paid or free Zoom accounts. Clients with paid Zoom accounts just can record recordings and import them to GoReact straightforwardly from the Zoom cloud. Free Zoom clients can in any case transfer recorded recordings to GoReact by saving the documents to their PC's neighborhood drive first. GoReact + Zoom additionally permits particular transfers versus superfluous huge bunch movements on different stages.
prnewswire | January 05, 2021
At the point when the pandemic constrained U.S. schools and colleges online this previous spring, most universities did as such with workforce who had no earlier internet educating experience. At that point, staff and managers said they were most needing support for their recently distant understudies, just as more prominent admittance to computerized materials.
"Colleges and universities were clear that they needed support with digital materials and training for teaching in online and hybrid formats, and partnerships have been key in these challenging times," said Fernando Bleichmar, EVP and General Manager for U.S. Higher Education at Cengage. "We've been able to help schools bridge the online learning gap with quality digital materials, services, and faculty and administrator training from leading online learning experts to build a better learning experience."
As the pandemic shut grounds, higher ed pioneers went to Cengage Unlimited for Institutions for reasonable admittance to quality, computerized learning materials at scale, just as scholastic administrations to move courses on the web and expert improvement assets to help staff instruct on the web. Collaborating with Online Learning Consortium, Cengage offers bootcamps, available time and altered trainings for Institutional clients.
Organizations have developed by 50% since April, and in excess of 125 foundations presently accomplice straightforwardly with Cengage to offer Cengage Unlimited at scale.
One of those foundations is Ivy Tech Community College in Indiana, one of the biggest junior college frameworks in the nation with 90,000 understudies. Ivy Tech utilized subsidizing dispensed to the organization under the CARES Act to furnish understudies with Cengage materials, and access scholastic administrations and expert advancement uphold for teachers.
"Even prior to the pandemic, students struggled with the cost of course materials. The CARES Act funding provided a special opportunity to help students who have plenty of barriers in their way already. They've been the most impacted by COVID. Many of them have lost jobs, are single parents and they have a lot to deal with. Being able to provide them with free access to learning materials is a tremendous opportunity," said Sue Ellspermann, President at Ivy Tech.
Since it dispatched two years back, Cengage Unlimited has helped almost 3 million understudies save more than $270 million on course materials, and almost $70 million of that saving comes straightforwardly from institutional associations. Cengage Unlimited gives understudies admittance to in excess of 22,000 advanced assets including eTextbooks, online schoolwork stages, study aides, and school achievement and vocation uphold.
Cengage Unlimited for Institutions gives reasonable course materials at scale through a substance permit model. The permit model conveys esteem dependent on a foundation's exceptional execution and enlistment needs. Notwithstanding reasonable materials, Cengage Unlimited for Institutions offers versatile scholarly administrations and expert advancement to assist workforce and managers with mixture and web based learning.
Cengage is the education and technology company built for learners. As the largest US-based provider of teaching and learning materials for higher ed, we offer valuable options at affordable price points. Our industry-leading initiatives include Cengage Unlimited, the first-of-its-kind all-access digital subscription service. We embrace innovation to create learning experiences that build confidence and momentum toward the future students want. Headquartered in Boston, Cengage also serves K-12, library and workforce training markets around the world.