Semrush | February 24, 2022
Semrush, a leading online visibility management SaaS platform, today announces the launch of Semrush for Education. The program is Semrush’s latest initiative to equip tomorrow’s digital marketers with access to its platform as well as a dedicated curriculum designed to jumpstart their careers. The program was designed to connect what’s taught in the classroom with practical, in-the-field knowledge of how top performing digital marketers work today.
Launching initially in the U.S., the program gives college students an opportunity to gain practical and tangible experience using the tools and technology relied on by many of today’s leading brands. Students will get hands-on experience identifying keywords, mastering technical website audits, optimizing for local SEO, and crafting engaging content among many other things.
“At Semrush our goal is to inspire the current and future generations of digital marketers. We believe that with the right access to education as well as the right tools, anyone can become a digital marketing pro. Semrush for Education aims to equip students with practical experience and give them an advantage as they pursue their dreams.”
Andrew Warden, Chief Marketing Officer, Semrush
The demand for digital marketing skills and positions is on the rise. In fact, Semrush data from August 2021-January 2022 revealed a 50% spike (from 5,400 to 8,100) in Google searches in the U.S. for “marketing internships.” By collaborating with professors across different communities, Semrush is committed to providing students access to the resources and experience needed to stand out during the job search process to go from aspiring post-graduate to successful marketing professional.
“There’s a big gap in digital marketing education today. Students need experience and employers want students who can hit the ground running. One problem I’ve noticed is the lack of access to premier digital marketing tools. They are expensive and few offer cost-efficient solutions for students,” said Luke Alley, Professor of Marketing, Brigham Young University. “Semrush is changing that dynamic. They’ve offered free access to the platform for a full semester, educational materials, special lectures, and practical, ‘in-the-field’ digital marketing experience.”
“Education is a core value for our company. We believe education is vital for people at all levels of their careers. It’s the key to building the future of marketing innovation and we are proud to launch this initiative today,” added Warden.
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 79,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Dallas, Prague, St. Petersburg, Warsaw, and Limassol.
Carnegie Learning | November 02, 2021
Carnegie Learning, a leader in artificial intelligence for education and formative assessment, announced today enhancements to its math product and expansions into new areas, namely a Spanish for Spanish speakers solution and tutoring services. Based on ongoing feedback from customers, these updates uniquely address the specific needs of teachers and students alike.
The consumable textbook component of Carnegie Learning’s core blended math solution for middle and high school, now called MATHbook, includes new and enhanced features that support the teaching and learning experience. With a more appealing visual design, new navigational elements, and enhanced facilitation support at point-of-use, Carnegie Learning’s award-winning content is now more accessible to teachers and students at all levels.
This redesign clarified the powerful connection between MATHbook and MATHia, the adaptive, intelligent math software, so that teachers and students can make better connections in their math learning and get the most out of their experience with the blended solution. Additionally, the assessment suite has been strengthened with readiness content that is strategically incorporated to give students access to prerequisite knowledge precisely when they need it.
“This redesign reflects our dedication to continually improving our products and services to best meet the needs of educators and students. We continue to be driven by our firm beliefs that all students are capable learners, they must engage in the learning process, their knowledge emerges over time, and that education is a human endeavor.”
Chief Mathematics Officer,Sandy Bartle Finocchi
En voz alta: Español para hispanohablantes is a 3-level Spanish for Spanish speakers program made specifically for native and heritage speakers of Spanish, who have unique learning strengths and needs that often go unaddressed by available resources. This brand new blended solution of print and digital textbooks and workbooks is the only program that inspires Spanish speakers to discover and embrace their bicultural and bilingual identities while addressing their varied language proficiency through true, integrated differentiation.
Chief Languages Officer Paula Hidalgo states, “We designed this program to help students find their voice again: not the voice of who they are when they are at home or who they are when they are at school, but rather the voice of their new identity that encompasses both cultures.”
Carnegie Learning has launched full-scale math tutoring services to make sure every student can achieve their full learning potential after more than a year and a half of disrupted learning.
These services pair students with highly qualified tutors who bring years of teaching experience, pedagogical training, and instructional best practices to live, virtual sessions. Tutors meet the unique needs of every student, and, with the support of MATHia, the award-winning adaptive software, identify and close skill gaps, accelerate learning, and build the specific skills each student needs to succeed in mathematics.
Courtney Lewis, Senior Director of Tutoring Services, states, “We’re having extraordinary success with our tutors helping students get caught up in their learning, which supports the many studies that have shown the effectiveness of tutoring to address unfinished learning. Adding this one-on-one support will help even more students who need it most.“
Barry Malkin, CEO, says, “As we continue to improve and expand our content, technology, and services, we’re committed to delivering the best solutions in math, language learning, and literacy that we can. We’re thrilled to be able to empower teachers and students with the support and research-backed resources that they deserve.”
ABOUT CARNEGIE LEARNING, INC.
Carnegie Learning is shaping the future of education. Born from more than 30 years of learning science research at Carnegie Mellon University, the company has become a recognized leader in the ed tech space, using artificial intelligence, formative assessment, and adaptive learning to deliver groundbreaking solutions to education’s toughest challenges. With the highest quality offerings for K-12 math, ELA, literacy, world languages, professional learning and more, Carnegie Learning is changing the way we think about education and creating powerful results for teachers and students alike.
iD Tech | February 28, 2022
Today iD Tech, the world leader in youth STEM education, announces that it is now the exclusive K-12 education partner of Harvard Business Publishing Education, the not-for-profit with a mission to improve the practice of management in a changing world. This partnership provides access to a unique collection of over 55,000 business learning materials including case studies, simulations, and articles designed to grow learners’ business knowledge and professional skills. This marks the first strategic partnership spearheaded by Emeritus, the global leader in making high-quality education accessible and affordable to individuals, companies, and governments around the world, which acquired iD Tech in 2021.
The curriculum, which has been developed by iD Tech, enables students to develop business and entrepreneurship fundamentals in courses like, “Build Your Business: Think It, Make It, Sell It” and “Disruption: Breaking the Rules of Business.” iD Tech and Harvard Business Publishing have committed to funding full-scholarships for at least 10% of students participating in the courses, ensuring underrepresented students from all socioeconomic backgrounds have access to the program.
iD Tech serves as a clear pathway to educational and career success, with 97% of iD Tech students going on to attend a 4-year college. Higher levels of education are generally associated with a greater likelihood of employment, and those with higher levels of education are more likely to be employed in higher paying jobs. With 8 in 10 kids wanting to be their own boss one day, students have even more avenues to future success with the engaging learning material from Harvard Business Publishing.
“Between hybrid learning adjustments and curriculum challenges, parents are turning to supplemental learning options to best position their kids for future success,” says Pete Ingram-Cauchi, CEO of iD Tech. “Like wealth, education should improve with each generation. We are positioned to possibly miss that goal largely due to inequitable access to quality instruction. We are honored to partner with Harvard Business Publishing to ensure our future leaders have an environment to learn, explore, and build on their interests.”
The opportunity gap in college admissions, and ultimately career success, is taking a front seat after a tumultuous year in education. The number of total college applications submitted increased by 22% in 2021. However, just 5% of applicants came from the bottom quintile of neighborhoods [Common App Estimate]. Additional learning methods, such as this iD Tech program, serve to close this gap, and create more ways for all students to have an equal opportunity at fulfilling their dreams.
“As we celebrate the centennial of the case method pioneered by Harvard Business School, Harvard Business Publishing is pleased to partner with iD Tech to bring this learning to a pre-college audience. Our impactful case studies, simulations, Harvard Business Review articles and other learning materials will help these students develop important leadership and entrepreneurship skills that will benefit them throughout their lives,” said Ellen Desmarais, Senior Vice President of Higher Education for Harvard Business Publishing.
“This strategic partnership is an impactful way for iD Tech’s incredible expertise in youth education and our existing university partnerships to work together. iD Tech’s partnership with Harvard Business Publishing combines the best of each organization to further build on our mission of providing access to high quality educational content for learners of all ages around the world.”
Ashwin Damera, CEO and co-founder of Emeritus
As one of the first purpose-driven companies out of Silicon Valley, iD Tech believes you cannot dream what you cannot experience. Together with Harvard Business Publishing, iD Tech is bringing an evolution to how students gain access to world-class instruction to ignite their passions.
About iD Tech
iD Tech is the world leader in STEM education where kids and teens learn from the best. With live learning and mentorship from experienced instructors, iD Tech converts real-world interests into lasting STEM careers. Curriculum developed in partnership with professors from top universities and tech entrepreneurs covers topics like coding, 3D modeling, artificial intelligence, robotics, game design, and entrepreneurship. Family-founded 23 years ago, iD Tech is one of the first purpose-driven companies to come out of Silicon Valley, granting life-changing educational experiences to underrepresented communities. In 2021, iD Tech was acquired by Emeritus, the global leader in making high-quality education accessible and affordable to adults, companies, and governments, in order to facilitate a lasting learning pipeline to prepare individuals of all ages to succeed in the workforce.
Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 50 top-tier universities across the United States, Europe, Latin America, India and China. Emeritus’ short courses, degree programs, boot camps, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches educates more than 100,000 students per year across 80 countries. Founded in 2015, Emeritus, part of the Eruditus Group, has more than 1,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, London, and Dubai. The company has raised over $160 million in capital and is backed by the Chan Zuckerberg Initiative, Sequoia India, Leeds Illuminate, and Prosus Ventures.
About Harvard Business Publishing
Harvard Business Publishing is a not-for-profit, wholly-owned subsidiary of Harvard University, reporting into Harvard Business School. Our mission is to improve the practice of management in a changing world. This mission influences how we approach what we do here and what we believe is important. HBP serves as a bridge between academia and enterprises around the globe through its publications and platforms for content delivery. The company is comprised of three divisions: Higher Education, Corporate Learning, and Harvard Business Review.