Talent Development
PR Newswire | August 28, 2023
Alchemy, a leading education technology and services provider, is delighted to announce its partnership with Brightpoint Community College, a member of the Virginia Community College System (VCCS). This strategic collaboration aims to accelerate the transformation of Brightpoint's distance learning offerings, transitioning 10 of their online degree programs from a traditional 15-week session to a more agile 7-week format in order to better meet the needs of today's learners who seek more flexible educational opportunities. The initiative also endeavors to reduce student costs, foster enriched student-instructor interactivity and enhance overall course engagement by emphasizing open educational resources (OER).
Alchemy brings to Brightpoint a unique combination of technology and services that enable a dynamic learning design partnership. Alchemy's team of expert learning designers will work closely with faculty to tailor each course to meet the specific learning objectives and requirements of the subject matter. At the same time, faculty will have access to Alchemy's groundbreaking technology platform, Curie, a centralized workspace that houses interactive resources designed to optimize the process of developing humanized, inclusive and engaged learning experiences.
Brightpoint faculty will also be supported by Alchemy's Faculty Concierge service, through which faculty members will have 24/7 access to expert guidance and specialized resources whenever they need them. This robust support system will enable faculty to continuously iterate and enhance their courses, incorporating new technologies and evolving their teaching approach.
"We are thrilled to join forces with Brightpoint in their ongoing efforts to enhance distance learning for modern learners," said Carrie O'Donnell, founder and CEO of Nectar, Inc., parent company to Alchemy. "This collaboration will not only continue to elevate the quality of their courses but also provide their faculty with personalized resources and just-in-time support to continue to create increasingly meaningful and engaging learning experiences for their students going forward." The collaboration between Alchemy and Brightpoint Community College promises to result in innovative, inclusive and enriching educational experiences that meet the needs of the college's diverse student community.
About Alchemy:
Alchemy is your strategic partner in empowering educators to be at their best and to meet the needs today's learners. Through our platform, including purpose-built technology and on-demand services, we provide practical tools, curated resources, and expert support to optimize the educator experience, saving them time in creating engaging and inclusive learning experiences.
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Talent Development
PRnewswire | July 27, 2023
StraighterLine, a creator of affordable, flexible and career-aligned postsecondary courses and credentials that serves over 150,000 learners per year, announced today the appointment of Allison Lesser as vice president of digital marketing. With a track record of successfully leading branding and digital and omni-channel marketing for education, consumer and media brands for more than 20 years, Lesser joins the company after spending more than a decade in branding, digital marketing and user experience leadership roles at education technology companies.
"Allison's extensive experience in education technology and her passion for making education and training more accessible align perfectly with StraighterLine's vision," said Heather Combs, CEO of StraighterLine. "We are thrilled to have her join our team and lead our digital marketing efforts. Her expertise and leadership will drive our mission forward and help us reach even more learners around the world."
In her new role, Lesser will oversee digital marketing strategies and initiatives to support the company's growing platform of courses and new product innovations. She will be responsible for shaping the technical vision and strategy for the StraighterLine platform, driving product innovation and enhancing the overall learning experience for students.
Lesser most recently worked for The Teaching Company, known for its content brands The Great Courses and Wondrium. There, led the acquisition marketing team for Wondrium's video streaming product of nonfiction content and successfully hired, trained and mentored a team of marketers. During the pandemic, her team increased spend by more than 70% in a short time frame while keeping the cost per acquisition within business goals. Her dedication and commitment to delivering strong results in a fast-paced and evolving environment exemplify her leadership skills.
Earlier in her career, Lesser held various leadership roles in the education and digital marketing sectors. She began her journey in education technology in 2011 as the director of product marketing for online education developer K12, where she worked closely with market research and developed positioning for educational products. She also served as the director of digital marketing for Envision, the pioneering developer of career exploration and leadership development experiences for K-12 students. She began her career working in the global headquarters of AOL, where she spent ten years focused on consumer experience and driving product, marketing and content teams to make decisions based on consumer data.
Aside from her professional achievements, Lesser is actively involved in volunteer work and regularly participates in races that support various causes and sponsors two children from Tanzania through Compassion International, providing them with letters of encouragement. She also volunteers at Potowmack Elementary in Sterling, Virginia, where she works closely with the school liaison and social worker to identify ways to help families in need. A resident of Northern Virginia, Lesser has been happily married to her husband, Chris Lesser, for 20 years and is a proud mother of two teenage children.
About StraighterLine:
StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine's 250+ courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace.
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Continuing Education
PRnewswire | August 07, 2023
Spark Education Group, ("Spark" or "the Company"), one of the world's largest providers of small-group online classes for K-12 education, is announcing a brand upgrade from "VISPARK" to "Spark Education". As Spark Education, the company will expand upon its flagship Spark Math program, offer additional subjects, and introduce its interactive experience in offline learning centers around the world. This transformative shift reflects the edtech's commitment to continuously improving learning experiences for students and educational outcomes, all while ensuring a fun and stimulating learning environment.
Spark Education unveils brand upgrade with enhanced experiences
• Spark Math: Complete learning system from foundations to competition math
To better serve students at all levels, Spark is introducing additional features (such as daily practice, knowledge mapping, and other assessments.) Additional program options are being introduced to support students with diverse learning needs, from those looking to build a strong foundation to those looking to excel in top-tier math competitions.
• Learning Centers: New locations in Singapore and San Francisco
At many parents' requests, Spark is expanding its award-winning interactive learning experience to offline learning centers, introducing interactive components and hands-on learning elements in small-group classes. Look for us in Singapore at i12 Katong, the San Francisco Bay Area, and Vancouver Canada
• Expanded Offerings: Same great interactive learning experience, more subjects
Spark has continued to invest extensively in research and development. In the coming months, it will continue to unveil new subjects with the brand upgrade including Spark Chinese, Spark Chess, and Spark Coding (coming soon).
"This is an extensive brand upgrade that we hope will help parents and students around the world better connect with us," Tina Chen, VP of Brand at Spark commented.
"The brand upgrade to Spark Education clearly articulates our focus on education, and the essence of 'Spark.' We aspire for all students to be able to find their inner calling and discover meaning in their lives. 'Spark' also signifies the enlightening of others. Our mission is to Spark passion for learning and ignite lifelong growth. With Spark Education, we hope to bring this to life in a fun and stimulating way for students around the world, both online and offline."
About Spark Education Group
Founded in 2017, Spark Education Group is headquartered in Singapore. Its portfolio of education brands combines research-based pedagogy with technology to improve the learning experience and educational outcomes for students around the world. It was recently accredited by STEM.org, awarded "Best Interactive Learning Experience" at EdTech Asia Summit, and recognized as a Parent and Teacher Choice Award Gold Medal Recipient.
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