Today, Flywire Corporation , a global payments enablement and software company, announced that it has completed the acquisition of Cohort Go, an international education payments provider that brings additional students, agents and essential student services to Flywire. The acquisition will build on Flywire’s existing education business to accelerate the growth of its agent focus and team, deepen its commitment to product and payment innovation, and further invest in Asia-Pacific (APAC), a key geographic focus for Flywire.
Cohort Go’s core focus is on providing international students with the ability to make cross-border tuition payments through international agents. Cohort Go’s agent platform is expected to bolster Flywire’s existing agent solutions to deliver even greater value to educational institutions, agents, and students. Additionally, with partner relationships in almost 40 geographies, Cohort Go’s global footprint and penetration in APAC and Latin America also present new growth and expansion opportunities for Flywire.
“Recruiting agencies play a critical role in the international student journey by assisting students in finding placements in higher educational and other institutions. “Cohort Go has been prominent in this space, with a network of over 1,000 agent partnerships, including some of the most prestigious student recruitment agencies in the world.”
Mike Massaro, CEO of Flywire
Massaro continued: “As we continue to invest in our Flywire Advantage – the combination of our next-gen payments platform, proprietary global payment network and industry-specific software – we seek opportunities to embed deeper into the workflows of our clients, agents and payers, with the goal of driving more value for them. Cohort Go’s successful agent platform, global footprint and adjacent services complement our existing capabilities and will help us power the higher education ecosystem into the future.”
Growth in international student recruitment indicates strong secular trend
Recent research suggests that the international education industry is poised for significant growth. According to new data from the market intelligence firm HolonIQ, 8 million international students will be enrolled with foreign higher education institutions by 2030 – 3 million more than were abroad in 2019 – and that their total spending will amount to more than double what it was before the pandemic.
As the demand for higher education accelerates, education agents are expected to play a critical role in international recruitment. Estimates from the international education consultancy, ICEF, suggest that more than 1 million students are placed through agents around the world, and rising. According to a 2021 report from the American International Recruitment Council and the National Association for College Admission Counseling, nearly half (49%) of U.S. colleges who responded were partnered with education agents, which is up from 36% of U.S. in 2017-2018. Agent growth is also on the rise in other popular higher education destination markets like Canada, whose international student population has grown sixfold over the past two decades.
Cohort Go was founded in 2012 by industry experts Mark Fletcher and Paul Jones, who combined their respective expertise in banking and commercial software to enable students to pay for their international education using their local currency, saving on fees and transfer rates. Grounded in their aligned vision to deliver value to the broader education ecosystems, the founders continually sought ways to work with education agents, institutions and students alike, and evolved their single solution into an online platform that offers a tailored experience, with capabilities to reduce costs, increase choice and improve productivity.
Today, Cohort Go partners with more than 1,000 agents globally. Students from more than 180 countries have leveraged Cohort Go, which services more than 60 currencies with local specialists all over the world. The integration of Cohort Go into Flywire’s existing agent platform will enable Flywire to provide even more value to agents, payers, and educational institutions.
Combination of software and payments powers future vertical ecosystems
Cohort Go’s strong regional focus in APAC, global agent relationships, and its existing payment infrastructure will help Flywire bolster its global payment network. Cohort Go’s relationships with payment partners all over the world will add to Flywire’s network of partners, further supporting Flywire’s clients and payers across all vertical industries.
Additionally, the acquisition of Cohort Go also enhances Flywire’s ability to accelerate Flywire’s roadmap to enable a broader suite of financial services targeted to international students and other payers. Already, Cohort Go is improving the way students pay for and save on health insurance, which augments Flywire’s focus on adding more value through its payer services.
“Working with our clients on delivering high-stakes, high-value tuition payments, we’ve continued to discover pain points in the education ecosystem that we believe we’re uniquely positioned to solve,” Massaro continued. “Cohort Go gives us an opportunity to accelerate the investment we have been making to further extend our value proposition to international students. With our Flywire Advantage, we can apply our existing framework of using software to drive value in payments to solve very specific use cases.”
Complements strong organic growth
The acquisition of Cohort Go is a continuation of Flywire’s long-term plan to supplement its strong organic growth and continually expand across all business lines. The acquisition is expected to be modestly accretive to revenue and Adjusted EBITDA. More details will be shared on the upcoming earnings call scheduled for August 9, 2022.
Flywire is a global payments enablement and software company. We combine our proprietary global payments network, next-gen payments platform and vertical-specific software to deliver the most important and complex payments for our clients and their customers.
Flywire leverages its vertical-specific software and payments technology to deeply embed within the existing A/R workflows for its clients across the education, healthcare and travel vertical markets, as well as in key B2B industries. Flywire also integrates with leading ERP systems, such as NetSuite, so organizations can optimize the payment experience for their customers while eliminating operational challenges.