Talent Development
PRnewswire | July 27, 2023
StraighterLine, a creator of affordable, flexible and career-aligned postsecondary courses and credentials that serves over 150,000 learners per year, announced today the appointment of Allison Lesser as vice president of digital marketing. With a track record of successfully leading branding and digital and omni-channel marketing for education, consumer and media brands for more than 20 years, Lesser joins the company after spending more than a decade in branding, digital marketing and user experience leadership roles at education technology companies.
"Allison's extensive experience in education technology and her passion for making education and training more accessible align perfectly with StraighterLine's vision," said Heather Combs, CEO of StraighterLine. "We are thrilled to have her join our team and lead our digital marketing efforts. Her expertise and leadership will drive our mission forward and help us reach even more learners around the world."
In her new role, Lesser will oversee digital marketing strategies and initiatives to support the company's growing platform of courses and new product innovations. She will be responsible for shaping the technical vision and strategy for the StraighterLine platform, driving product innovation and enhancing the overall learning experience for students.
Lesser most recently worked for The Teaching Company, known for its content brands The Great Courses and Wondrium. There, led the acquisition marketing team for Wondrium's video streaming product of nonfiction content and successfully hired, trained and mentored a team of marketers. During the pandemic, her team increased spend by more than 70% in a short time frame while keeping the cost per acquisition within business goals. Her dedication and commitment to delivering strong results in a fast-paced and evolving environment exemplify her leadership skills.
Earlier in her career, Lesser held various leadership roles in the education and digital marketing sectors. She began her journey in education technology in 2011 as the director of product marketing for online education developer K12, where she worked closely with market research and developed positioning for educational products. She also served as the director of digital marketing for Envision, the pioneering developer of career exploration and leadership development experiences for K-12 students. She began her career working in the global headquarters of AOL, where she spent ten years focused on consumer experience and driving product, marketing and content teams to make decisions based on consumer data.
Aside from her professional achievements, Lesser is actively involved in volunteer work and regularly participates in races that support various causes and sponsors two children from Tanzania through Compassion International, providing them with letters of encouragement. She also volunteers at Potowmack Elementary in Sterling, Virginia, where she works closely with the school liaison and social worker to identify ways to help families in need. A resident of Northern Virginia, Lesser has been happily married to her husband, Chris Lesser, for 20 years and is a proud mother of two teenage children.
About StraighterLine:
StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine's 250+ courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace.
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Talent Development
PRnewswire | July 03, 2023
edX, a leading global online learning platform from 2U, Inc. , today announced that the University of Cape Town (UCT), Africa's leading university, is the newest member of the global edX partner network, joining hundreds of universities and institutions in expanding access to the world's best education. Additionally, UCT is partnering with edX to create 15 new courses and five new professional certificate programs, with more content launching throughout 2023.
UCT has been at the forefront of online education for the past 15 years and has worked closely with 2U since 2007 to develop over 80 online executive education courses that have been taken by 120K+ students. UCT's partnership with edX will further strengthen the University's online footprint, allowing it to continue providing transformative educational opportunities to more people worldwide.
"We are thrilled to be joining the edX global community of universities," said Professor Harsha Kathard, Acting Deputy Vice-Chancellor for Teaching and Learning at the University of Cape Town. "Our partnership with 2U revolutionized the way we deliver education, bringing UCT's unique blend of academic excellence and social consciousness online. As we further our commitment to making our diverse areas of expertise accessible to all, our partnership with edX opens an exciting new avenue for this mission. We're particularly enthusiastic about the opportunity to enrich the edX platform with a breadth of courses and specialized knowledge highlighting the diverse aspects of Africa as a continent."
UCT's full portfolio of online program offerings developed with 2U encompasses a wide range of disciplines, including finance, investment, technology, business leadership, marketing, project management, and engineering the built environment, among others.
"UCT, as one of our most significant executive education partners, is a pivotal addition to the edX community," said Andrew Hermalyn, President of Partnerships at 2U, the parent company of edX. "Our partnership not only underscores edX and UCT's shared commitment to providing accessible, high-quality education to learners across the globe, but also plays a critical role in bridging the skills gap for people in South Africa. UCT's expertise in African-centered content enriches our platform and brings invaluable diversity to our learning community."
About edX:
edX is the global online learning platform that exists to help learners everywhere unlock their potential. edX was founded by Harvard and MIT in 2012 to make the world's best education available to everyone. Today, as a 2U, Inc. company (Nasdaq: TWOU), edX connects 76 million people worldwide with the skills, knowledge, and support to achieve their goals. Together with the world's leading universities and companies, edX offers thousands of free and open courses, professional certificates, boot camps, credit-bearing micro credentials, and undergraduate and graduate degrees.
About the University of Cape Town:
Founded in 1829, University of Cape Town has a proud tradition of academic excellence and effecting social change and development through its pioneering scholarship, faculty, and students. UCT's reputation for excellence is underpinned by its distinctive research, led by its distinguished faculty, many of whom are leaders in their field.
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Talent Development
PRnewswire | August 24, 2023
Noodle, higher education's leading strategy, services and technology partner, has completed the acquisition of Meteor Learning, a Certified B edtech corporation based in Burlington, Massachusetts.
Noodle, also a Certified B corporation, welcomes Meteor Learning's higher education and employer partners into its network. This addition strengthens Noodle's ability to help its partners be more resilient, responsive and efficient.
William Rieders and Donna Ritchie, Meteor's founders, will join the Noodle leadership team and will head Noodle's consulting practice, driving strategic insights and operational effectiveness for Noodle partners.
"Meteor extends our capacity and reach, and I am very excited to work with Bill and Donna, who bring tremendous insight and experience to the team," said John Katzman, Noodle's founder and CEO. "This acquisition will expand our consulting practice with leadership and expertise, methodologies and proven results to solve a unique challenge – how does higher ed best leverage technology and data to execute against their strategic goals?"
With this acquisition, Noodle now supports more than 65 top US and UK universities through aligned learning design, marketing, recruiting, support, strategy and technology services. Noodle provides these services, along with internal resources at its partner universities, to address challenges and opportunities that higher ed faces.
"This acquisition will provide Meteor Learning partners with additional scale, expanded services and innovative new models to support greater flexibility, efficiency and internal capacity building," said William Rieders. "Universities are looking for a strategy, services and technology partner to help navigate the rapidly changing post-secondary market. The combination of the two organizations gives us that much more capacity to be their strategic partner."
Meteor's focus on skills-based programs provides a strong catalyst for Noodle's University-to-Employer service, addressing some of the most significant workforce challenges in such areas as Nursing and Education.
About Noodle
Noodle is higher education's leading strategy, services and technology partner. Founded in 2013, Noodle has developed infrastructure and online enrollment growth for some of the best academic institutions in the world. Our vision is "to empower universities to change the world." We achieve this vision by offering our partners various products and services that help them become more resilient, responsive, efficient and interconnected. Noodle is a Certified B edtech corporation.
About Meteor
Meteor Learning is a leader in addressing the vast skills gap. Meteor is uniquely positioned to serve learners with its broad portfolio of skills-based programming developed and validated with higher education and employer partners. Led by seasoned educational technology and service executives, Meteor Learning is a high-growth company with deep expertise in serving the needs of adult learners. Meteor Learning is a Certified B Corporation, Boston Business Journal Fast 50 Company and Inc. 5000 award winner.
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