Creative marketing turns school events into networking, branding opportunities

educationdive | February 22, 2019

As school and district leaders serve as representatives of their education brands, they need to look for new strategies that transform events into opportunities to connect powerfully with the community and build support from local partners, Baruch College marketing instructor Trish Rubin writes for District Administration.Experiential marketing is one such strategy that helps turns a school event, such as a science fair, into a brand event. The strategy involves three primary elements: a live, interactive, multi-sensory experience; strategic, multi-platform brand touches before, during, and after the event; and a follow-up that evokes emotion and engages the community, the publication notes. Another method is "phygital" strategies — a mashup of “physical” and “digital” — that takes traditional face-to-face events and combines them with social media-driven visuals and themes to enhance an experiential marketing event. Planning committees can use these strategies before, during, and after events to help create a sense of community pride and gain the attention and interest of the parent community. In an era of school choice and a diverse array of education options, branding a school and making it stand out from competitors is especially important. The use of social media has increasingly allowed school leaders to tell their own story instead of relying on parents or the media to tell it for them. Other parts of maintaining a brand and reputation come from employing a public information officer or other individual, who manages external communications, keeps abreast of current social media trends and uses social media platforms to the best advantage – as well as understands the importance of consistent school branding.

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Various organizations have been using videos as a part of their training deliveries for a long time now. Nowadays, interactive videos are becoming the trend and organizations are starting to opt for it. Video based learning strategies have always yielded positive results for businesses. They are seeing a wider acceleration in adoption because of a few other upcoming trends.

Spotlight

Various organizations have been using videos as a part of their training deliveries for a long time now. Nowadays, interactive videos are becoming the trend and organizations are starting to opt for it. Video based learning strategies have always yielded positive results for businesses. They are seeing a wider acceleration in adoption because of a few other upcoming trends.

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TALENT DEVELOPMENT

University of Denver Launches Leadership in Outdoor Recreation Industry Program

University of Denver | November 01, 2022

The University of Denver (DU) is partnering with The VF Foundation to create the Leadership in Outdoor Recreation Industry (LORI) program. This interdisciplinary program will feature coursework from three academic units at DU: Daniels College of Business, Sturm College of Law and Josef Korbel School of International Studies. A key goal of the program is to increase the diversity of the talent pipeline for the outdoor industry. This program is made possible through the generous support of The VF Foundation, which is granting more than $3 million over three years. The grant represents the single largest contribution made by The VF Foundation. "Denver is an important center for the outdoor industry, making DU the perfect home for such a program. Through the Foundation's targeted support of scholarships for underrepresented individuals, combined with DU's expansive offering of business and industry-relevant coursework, we hope to spark the next generation of diverse leadership in the outdoor industry,This distinctive learning experience will attract both emerging and established leaders and we couldn't be more excited to partner with DU on this important endeavor as we continue to expand our I&D work beyond the VF walls." Steve Rendle, Chairman, President & CEO of VF Corporation and Board Chairman of The VF Foundation. There is an increasing demand for tailored workforce development and professional education to meet the demands of a rapidly growing industry and mounting challenges facing wilderness areas in the U.S. We're creating specialized, easy-to-access programming that will prepare students for outdoor industry jobs that are available now, and future careers that will change the field," says DU Chancellor Jeremy Haefner. "We are grateful to The VF Foundation for this opportunity to partner in such a meaningful way. To ensure access for outdoor industry professionals, coursework will be taught online. Topics covered will include: financial models, marketing, sustainability, ESG, legal issues in land use and access, supply chain, public policy, data-driven decision-making and more. The program will launch in 2023 with two 16-credit graduate certificates. About the University of Denver: Founded in 1864, the University of Denver is a private university that empowers students who want to make a difference. Recognized as one of the top research universities in the country, DU has more than 300 academic programs serving about 12,000 graduate and undergraduate students. DU students benefit from an experience that channels passion to serve the public good.

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CORPORATE EDUCATION AND TRAINING

Fullstack Academy Joins AWS Authorized Training Partner Program

Fullstack Academy | September 15, 2022

Fullstack Academy, a national tech education provider, announced today it has joined the Amazon Web Services Authorized Training Partner program. AWS Training Partners (ATP) are the only organizations that can deliver or offer official AWS Training through their AWS Authorized Instructors (AAI). As an ATP, Fullstack Academy will integrate AWS Training and Certification into several of its existing bootcamp programs. Starting in 2022, students enrolled in the Data Analytics Training Accelerator (DATA), a no-cost training program offered in partnership with NYC’s Tech Talent Pipeline, will receive the training needed to earn the AWS Certified Cloud Practitioner Certification. The certification validates an individual’s cloud fluency and foundational AWS knowledge, establishing credibility within their organization or qualifying for new career opportunities. Training for this certification will be rolled out to additional Fullstack Academy bootcamps later this year. The organization also plans to offer this training standalone to new students and alumni. Cloud computing skills are in high demand, with 85% of organizations reporting the need for employees with cloud expertise, according to a 2020 report from 451 Research, part of S&P Global Market Intelligence. “Adoption of cloud computing services grew 25% in 2021 alone, and we’re seeing companies using AWS to become more agile, improve scalability and innovate more quickly,For many tech professionals, cloud computing skills are essential to landing a job and advancing their career. By becoming an AWS Authorized Training Partner, Fullstack Academy is better able to support our students and alumni looking to develop the in-demand skills needed to implement cloud solutions.” Jerrad Tausz, CEO of Fullstack Academy. Before Fullstack became an ATP, its students and graduates were seeking AWS Certifications outside of the bootcamp to complement their credentials. As I was preparing for a job search in the information technology field, I wanted to set myself up for success and demonstrate my knowledge of cloud computing to potential employers,said Sean Borry, a Fullstack Academy graduate now working as a Consultant at Deloitte. The technical knowledge and professional confidence I gained as a student at Fullstack Academy, combined with becoming an AWS Certified Cloud Practitioner, played a huge part in me being able to secure a job in the industry. Borry graduated from the Fullstack Academy Cybersecurity Bootcamp in May 2022. “In today’s increasingly cloud-driven world, many of our students and alumni are looking to bolster their cloud expertise with AWS Certifications,” Tausz added. “We’re thrilled to incorporate the training into our offerings.” According to a 2022 report from Enterprise Strategy Group, 83% of learners reported increased job security as a result of AWS Certifications, and 74% reported higher earnings. Employers also report benefitting from AWS Certifications. Among IT leaders that employ staff with AWS certifications, 90% say productivity improved, 89% report faster troubleshooting, and 86% report improved cloud security. Professionals with cloud skills are fundamentally key to helping organizations transform their business and thrive which is why these skills are in such high demand, said Maureen Lonergan, Vice President, AWS Training and Certification. “AWS Training and Certification, along with ATPs like Fullstack Academy, aim to equip the builders of today and tomorrow with the knowledge to tap into the power of the cloud. About Fullstack Academy Fullstack Academy is a national tech education provider based in New York City. Founded in 2012, it offers web development, cybersecurity, data analytics, DevOps, and product management bootcamps. Fullstack Academy also offers the Grace Hopper Program, an immersive software engineering course for women and non-binary students, in addition to partnerships with leading universities nationwide, including Virginia Tech, Caltech CTME, and Louisiana State University. Graduates have been hired by Google, Facebook, Fortune 100 firms, and startups

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ONLINE EDUCATION

Surgent Accounting & Financial Education Presents Two New Online CPE Courses

Surgent | October 14, 2022

Surgent Accounting & Financial Education, a division of KnowFully Learning Group, today announced two new online continuing professional education (CPE) courses created to educate participants about the tax implications of matters recently enacted by President Joe Biden. One course examines how the Inflation Reduction Act (IRA) impacts auto- and energy-related tax credits, and the other covers the effects of the new Student Debt Relief Plan on individuals and employers"The Inflation Reduction Act's Changes to Auto and Energy-Related Tax Credits (AEC2)" will air on Oct. 19 from 2 p.m. to 4 p.m. ET, while "Student Loan Repayment and Forgiveness: Analysis and Impact on Individuals and Employers (SLR2)" will air on Oct. 25 from 10 a.m. to noon ET. Each course will also be available on subsequent dates. Self-study will also be available. "Whether for individuals or businesses, tax planning requires an ever-evolving body of knowledge. Our goal at Surgent is to make that education as seamless and up-to-date as possible for tax professionals,These CPE courses address the tax implications of recent pronouncements that affect millions of Americans and U.S. businesses, and we know each will be extremely useful to our clientele." Nick Spoltore, Surgent's vice president of strategic content development. Surgent released a course addressing the initial impacts of the IRA immediately after it was passed in August 2022. This second course is distinct in that it addresses new details about tax credits that have largely emerged in the months following the IRA's passage.The IRA contains several changes to auto and energy-related tax credits, including some that are new and others that have been renamed. Many, if not most, of these credits reduce the cost of individual and business-related expenses. Surgent's AEC2 course covers the mechanics of the new and revised energy-related credits, such as for energy-efficient commercial vehicles, household-related utilities and improvements, and electric cars.The second course, based on the Student Debt Relief Plan, will help industry professionals to serve as critical resources for a large segment of the U.S. population. It is estimated that 70 percent of the educated workforce will have student loans in the coming years.The SLR2 course will thoroughly examine the Student Debt Relief Plan. Course discussion will also include the importance of year-end tax advice, especially for 2022, due to the Jan. 1, 2023, repayment restart and the income certification requirement; action plans for each student debt relief process; automation of IRS data into the various Department of Education systems; and much more.There is a growing need for tax professionals to better understand the intricacies of student loan debt relief as the IRS and Department of Education are automating this information process starting in mid-2023," said Spoltore. "This course will help practitioners digest the vital tax implications of student loan repayment and college funding, for both employers and employees. Each two-hour course is worth two CPE credits. Learn more about AEC2 and SLR2 and register today. About Surgent Surgent Accounting & Financial Education, a division of KnowFully Learning Group, is a provider of the high-impact education experiences that accounting, tax and financial professionals need throughout their careers. For most of the company's 35-year history, Surgent has been a trusted provider of the continuing professional education (CPE), continuing education (CE) and skill-based training that professionals need to maintain their credentials and stay current on industry changes. More recently, Surgent became one of the fastest-growing certification exam review providers, offering adaptive learning-based courses that help learners pass accounting and finance credentialing exams faster. About KnowFully KnowFully Learning Group provides continuing professional education, exam preparation courses and education resources to the accounting, finance and healthcare sectors. KnowFully's suite of learning solutions helps learners become credentialed, satisfy required credit hours to maintain credentials, and stay informed on the latest trends and critical changes in their industries over the course of their careers. The company provides exam preparation and continuing education for accounting, finance, and tax professionals under the Surgent Accounting & Financial Education brand. KnowFully's healthcare education brands include CME Outfitters, CE Concepts, PharmCon, The Rx Consultant, ChiroCredit, IA Med, EMT & Fire Training Inc., Psychotherapy.net and American Fitness Professionals & Associates.

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