China's Largest K12 Online Education Platform Zuoyebang Sees 390% Surge in Paid Users This Summer

prnewswire | September 07, 2020

On August 31, Zuoyebang, China's largest online education startup providing tutoring to primary and secondary students, released its performance for summer 2020 season. Zuoyebang continues to lead China in paying course students, growth rate and scale of users, while its student acquisition costs are the lowest in China's online education industry. Over the summer, Zuoyebang's total paid live streaming course enrollments grew 390% year-on-year to 7.8 million total enrollments. More than 1.71 million students opted for courses with no discounts, which was an increase of 350% year-on-year. Of these students, over 67% were converted from Zuoyebang's Super APP, an online learning assistance platform – significantly reducing the cost of new student sign-ups and allowing the company to keep its recruitment costs at less than half the industry average.

Spotlight

Technology has created a new learning economy where graduates will be valued less by what they know and more by what they can learn. Content still matters, but we now need to focus more on the process of change.

Spotlight

Technology has created a new learning economy where graduates will be valued less by what they know and more by what they can learn. Content still matters, but we now need to focus more on the process of change.

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CORPORATE EDUCATION AND TRAINING

Amazon adds academic and career coaching to employee benefits

Amazon | August 03, 2022

Amazon is partnering with education organizations Beyond 12 and Kaplan to bring even more features to the Career Choice program - one of Amazon’s nine skills training programs. Career Choice already offers pre-paid college tuition to its more than 750,000 hourly employees. With these new partnerships, employees will have access to career coaching, college advising, and specialized career services free of cost. Through the expanded benefits program, employees will receive virtual one-on-one coaching to help them identify the academic programs that best fit their skills and long-term goals, as well as continuous support throughout their higher education experience. Studies consistently show that expanding access to higher education is a proven way to create social and economic mobility for Americans. According to the U.S. Census Bureau, individuals with some college but no degree earn 18% more than their peers with just a high school diploma, while those with a bachelor’s degree earn 62% more. However, numerous studies show that access to higher education is only the start, and that all too often students with the best intentions don’t finish their programs. Harvard University studies found that fewer than 40% of community college students earn a certificate or degree within six years of enrollment, and completion rates are even lower for minorities, older students, and part-time students. In fact, the Pell Institute found that only 9% of students with lower incomes earn a bachelor’s degree by their mid 20s, compared with 77% of their higher-earning peers. That’s why Amazon is investing in programs to help employees get the guidance and coaching they need to be successful students free of cost. While financial constraints are undoubtedly a barrier for students, high-quality academic advising and career coaching improves academic outcomes—especially for lower-income or first-generation postsecondary students. “While Career Choice has always been complemented by advisement services, feedback from participants has shown that more comprehensive and ongoing coaching would help employees choose programs better aligned to their career goals. We want Amazon team members to successfully navigate the challenges of going to school while working and ultimately use their new skills to find incredible opportunities, These partnerships with Beyond 12 and Kaplan are a game-changing enhancement to our program and the careers of Amazon’s employees.” -Tammy Thieman, Global Director for Career Choice at Amazon With these new partnerships, Amazon is envisioning an expansion of the Career Choice program - which has more than 80,000 total participants—that will encourage other employees to take the next step in skills training. Career Choice is designed to put employees on a path toward well-paying, in-demand professions with a coaching framework that empowers them along the way. Participating in Amazon’s Career Choice Coaching program has been a valuable experience, To know I have a personal coach I can rely on, build a rapport with, and who is committed to helping me advance my career goals has been reassuring, saidCicero Vieira, an Amazon fulfillment center employee in Baltimore. Beyond 12 is a national technology-based nonprofit whose mission is to improve the outcomes of students from under-resourced communities. The organization supplements live virtual coaching with a mobile app that guides students through activities, deadlines, and behaviors that lead to success throughout their education. Eliminating the barrier of tuition is a tremendous benefit for Amazon employees, but postsecondary education completion gaps can’t be ignored, Our coaching program helps identify and address the systemic and structural barriers students face before those challenges lead them to drop out. We’re pleased to partner with Amazon to go beyond getting students ‘into’ college and focus on getting students ‘through’ college, saidAlexandra Bernadotte, founder and CEO of Beyond 12. Kaplan helps prepare students for higher education by offering test prep, including for license and certification exams, while also offering degree programs, English learning, and pathway programs. Kaplan’s program with Amazon will connect employees to career services, such as networking, resume development, job interview preparation, and online brand building services, to enhance job placement. Kaplan is committed to helping people succeed, and this exciting new partnership with Amazon builds on our proud legacy of changing lives and building stronger futures. We’re thrilled to be empowering so many thousands of hardworking employees at Amazon and look forward to being at their side until they’ve reached their educational and professional objectives, said Greg Marino, CEO of Kaplan’s North America division.

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CORPORATE EDUCATION AND TRAINING

Coursera Launches Expanded Clips Offering with Nearly 200K Short Videos and Lessons to Accelerate Skills Development for Employees

Coursera | October 03, 2022

Coursera, Inc. today announced the expansion of Clips, which now provides employees access to nearly 200,000 short videos and lessons designed to help them begin learning high-demand skills in under 10 minutes. “Lack of career development is a key reason many employees leave an organization. Yet employees have less time to devote to learning than ever before, A growing number of employees are now looking to gain job-specific skills much faster through shorter, more targeted content. With this shift towards microlearning, Clips enables employees to learn specific skills with 5-10 min videos. It also provides clear pathways into courses for deeper skill development, while driving continuous learning to ensure employees have the right skills to accelerate company growth and innovation.” Leah Belsky, Chief Enterprise Officer at Coursera. “ The initial Clips on Coursera offering featured bite-sized videos focused on business, tech, data, leadership, and human skills. The expanded Clips offering now provides a more comprehensive library of content, including a higher volume of videos for skills that are becoming increasingly more important like leadership and management. Currently, 83 percent of businesses feel it is important to develop leaders at all levels. Yet less than 5 percent have actually implemented leadership training across every level within their organization. To help address this growing need, Coursera has increased the number of leadership and management-related Clips by 10x. As learners quickly gain skills through Clips, many then seek opportunities for deeper development. Thirty-six percent of learners that have viewed Clips to address their in-the-moment learning needs have gone on to enroll in at least one course1. The most viewed Clips to date include a range of data, cloud, and productivity-focused content such as: Welcome to Python, by University of Michigan [1 min] Fundamentals of Data Science, by IBM [2 min] The Business Case for Visionary Leadership, by University of Michigan [7 min] Why is Storytelling Important?, by Macquarie University [9 min] Key Cloud Service Providers and their Services, by IBM [6 min] What is SQL Anyway?, by University of California, Davis [7 min] Customize Google Calendar, by Google [4 min] Taking Charge of Excel, by Macquarie University [6 min] Global industry leaders and government organizations like Google, New York State Department of Labor, Alstom, and Bosch have adopted Clips to help accelerate skills development within their workforce. Google in particular has made Clips available to all employees worldwide, helping many learners obtain skills that will help them elevate their job performance and begin unlocking new advancement opportunities. With Clips, Coursera now offers fully scalable learning paths featuring everything from short videos and lessons to professional certificates, and degree programs. For my role, developing skills in programming, camera hardware, and design is crucial. Finding relevant courses to acquire these new skills, and gaining practical, hands-on experience has been a challenge,” said Doris Chen, hardware design engineer at Google. The Clips videos provide relevant content focused on everything from camera and imaging to optical system design. As I continue my training, I’m looking forward to enrolling in more advanced classes and potentially earning an additional degree online to help further my career.I have always been fascinated by the concept of skills development programs and self-paced learning, and the ways it can assist to level up your career,said Rajat Batra, software engineer at Google. “Clips takes this concept to the next level by adding short and focused job related videos. These videos act as a good starting point to develop a higher level of understanding for several concepts.Coursera for Business now enables over 3,500 companies across the globe to deploy world-class skills development content from top businesses and universities. The company’s skills platform gives organizations the ability to assess, measure, and benchmark skills in their workforce. Recent platform innovations including LevelSets are helping employees to quickly determine their proficiency in key skills and identify areas to focus on moving forward. In addition, SkillSets help employees develop specific skills for specific roles. These Skill Sets provide the foundation for Coursera’s Leadership and Data & Analytics Academies, which offer a packaged learning experience based on the depth of skill needed for specific roles across an organization. About Coursera Coursera (NYSE: COUR) was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 107 million registered learners as of June 30, 2022. Coursera partners with over 275 leading university and industry partners to offer a broad catalog of content and credentials, including Guided Projects, courses, Specializations, certificates, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in many high-demand fields, including data science, technology, and business.

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EDUCATION TECHNOLOGY, ONLINE EDUCATION

Malaysia-Based Asia School of Business Deploys YuJa Enterprise Video Platform Campuswide

YuJa | September 19, 2022

Kuala Lumpur, Malaysia’s Asia School of Business has selected ed-tech leader YuJa Inc. to provide a video and media creation, storage, management and distribution solution campuswide. The Video Platform will help the institution, which was founded by MIT Sloan and Bank Negara Malaysia, meet its mission of developing transformative and principled leaders as a premier school of management in Asia.In addition to a video and content distribution management platform, the institution was seeking a solution that would work with its existing third-party classroom hardware and technology and that would enable automatic content ingestion. “YuJa pairs well with video content capture and management streaming media processors, which enables institutions to quickly and easily publish recordings for students, automate workflows, schedule recordings and live stream events,We’re excited to work with ASB to help create and deliver their unique ‘Action Learning’ curriculum to supplement experiential and hands-on learning.” Nathan Arora, Chief Business Officer at YuJa, Inc. The institution migrated from a competitor product to benefit from YuJa’s robust, easy-to-use and all-in-one platform with tools for lecture capture, in-video quizzing, captioning, live streaming, and more. ABOUT ASIA SCHOOL OF BUSINESS The Asia School of Business (ASB) is located in Kuala Lumpur, Malaysia. Established in 2015 by Bank Negara Malaysia in collaboration with MIT Sloan, ASB is committed to developing transformative and principled leaders who will create a positive impact in the emerging world and beyond. ABOUT YUJA, INC. YuJa is a leader in ed-tech solutions. Our platforms provide organizations of all sizes with the tools to educate, engage, inspire and collaborate. We serve learning enterprises within all sectors, including higher-ed, K-12, government, healthcare, non-profit and corporate.

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