Talent Development
PRnewswire | July 27, 2023
StraighterLine, a creator of affordable, flexible and career-aligned postsecondary courses and credentials that serves over 150,000 learners per year, announced today the appointment of Allison Lesser as vice president of digital marketing. With a track record of successfully leading branding and digital and omni-channel marketing for education, consumer and media brands for more than 20 years, Lesser joins the company after spending more than a decade in branding, digital marketing and user experience leadership roles at education technology companies.
"Allison's extensive experience in education technology and her passion for making education and training more accessible align perfectly with StraighterLine's vision," said Heather Combs, CEO of StraighterLine. "We are thrilled to have her join our team and lead our digital marketing efforts. Her expertise and leadership will drive our mission forward and help us reach even more learners around the world."
In her new role, Lesser will oversee digital marketing strategies and initiatives to support the company's growing platform of courses and new product innovations. She will be responsible for shaping the technical vision and strategy for the StraighterLine platform, driving product innovation and enhancing the overall learning experience for students.
Lesser most recently worked for The Teaching Company, known for its content brands The Great Courses and Wondrium. There, led the acquisition marketing team for Wondrium's video streaming product of nonfiction content and successfully hired, trained and mentored a team of marketers. During the pandemic, her team increased spend by more than 70% in a short time frame while keeping the cost per acquisition within business goals. Her dedication and commitment to delivering strong results in a fast-paced and evolving environment exemplify her leadership skills.
Earlier in her career, Lesser held various leadership roles in the education and digital marketing sectors. She began her journey in education technology in 2011 as the director of product marketing for online education developer K12, where she worked closely with market research and developed positioning for educational products. She also served as the director of digital marketing for Envision, the pioneering developer of career exploration and leadership development experiences for K-12 students. She began her career working in the global headquarters of AOL, where she spent ten years focused on consumer experience and driving product, marketing and content teams to make decisions based on consumer data.
Aside from her professional achievements, Lesser is actively involved in volunteer work and regularly participates in races that support various causes and sponsors two children from Tanzania through Compassion International, providing them with letters of encouragement. She also volunteers at Potowmack Elementary in Sterling, Virginia, where she works closely with the school liaison and social worker to identify ways to help families in need. A resident of Northern Virginia, Lesser has been happily married to her husband, Chris Lesser, for 20 years and is a proud mother of two teenage children.
About StraighterLine:
StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine's 250+ courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace.
Read More
Corporate Education and Training, Online Education
prnewswire | August 23, 2023
Course Hero, the learning platform used by over 150,000 educators, today announced the launch of AI Academy, a first-of-its-kind teacher training program empowering educators to respond to the various opportunities and challenges that AI presents.
"Artificial intelligence has significantly disrupted the classroom in recent months, leaving educators with little guidance and even less training, while institutions work to catch up with the technological advancements," said Sean Michael Morris, Vice President of Academics at Course Hero. "We designed and built this course based on feedback from our community of educators, who are astute learners themselves and relentless in their pursuit of creating impactful learning for their students."
The four-week program, AI Academy, will help faculty gain the critical tools and skills needed to teach in the age of AI and will prepare them to use the technology as an effective teaching and learning resource. Participants will learn new ways to create assessments and assignments, understand how AI impacts academic integrity, and use it to teach digital literacy to their students. Educators who complete the four-week-long program, will receive a Certification in Teaching with AI, along with 10 continuing education units. Those who are interested in the program can register here: https://education.coursehero.com/ai-academy/.
In a recent survey from The Crimson, many faculty respondents revealed in open-ended responses that they did not know how to proceed in plans to adapt their teaching, research, and scholarship in the age of AI. In another recent survey of 1,000 faculty, commissioned by Course Hero, younger faculty (Gen Z and Millennials) respondents were more likely to say the pace of adoption is too fast, while half of all Baby Boomer respondents said they were not aware of their institutions' pace of change regarding the adoption of generative AI.
"While used thoughtlessly, AI can shortchange learning, but there are also enormous opportunities to empower students if faculty members are intentional and thoughtful in introducing AI to the classroom," said Edward Tian, Founder of GPTZero and speaker at Course Hero's 2023 Education Summit, where some of the most well-attended sessions were focused on the role of AI in the classroom. "Every educator should take this opportunity to equip themselves with the tools they need to succeed as the classroom continues to evolve."
About Course Hero
Course Hero is on a mission to help students graduate confident and prepared. The online learning platform now offers more than 100 million course-specific study resources created by and for students and educators, as well as 24/7 tutor help. More than 150,000 faculty across the U.S. and Canada use Course Hero to share their resources with the community, collaborate with other faculty, and hone new strategies for instruction. Every day, students, educators and tutors on Course Hero help more than 30 million students make every study hour count.
Read More
Education Technology
PRnewswire | July 18, 2023
Anthology, a leading provider of education solutions that support the entire learner lifecycle, today announced its future of incorporating generative AI capabilities into its ecosystem of EdTech solutions in collaboration with Microsoft.
By using Microsoft's advanced AI technologies with Anthology's purpose-built suite of higher education solutions, Anthology is bringing forth new capabilities to help institutions personalize learning journeys, improve efficiencies and operations, and bolster recruitment and enrollment programs.
Anthology selected Microsoft as its AI solution partner because of Microsoft's vision and leadership in cloud AI developer services, long-standing relationship, and shared commitment to responsible AI by design.
Leveraging the power of AI across its solution suite is a key differentiator for Anthology and core to its mission to provide dynamic, data-informed experiences to the global education community through Anthology Intelligent Experiences™.
"We are thrilled to be partnering with Microsoft to drive the next wave of innovation in education and open a world of possibilities for the global education community," said JD White, Chief Product Officer at Anthology. "While other vendors might be looking at AI within a point solution, Anthology is assessing the power of generative AI technology across our vast stack of EdTech solutions. By thoughtfully integrating AI into our ecosystem, we can harness its power to foster innovation.
The collaboration with Microsoft ensures these solutions are scalable, secure, and seamlessly integrated into existing educational ecosystems, making them easily accessible to institutions worldwide."
"We're excited about our collaboration with Anthology to power new AI solutions for education with a shared commitment to responsible use," said Serena Sacks-Mandel, Global Chief Technology Officer for Microsoft Education. "Anthology is a proven partner that has consistently demonstrated innovation and is aligned to our mission of empowering education through technology."
Anthology's collaboration with Microsoft represents a significant step forward in delivering state-of-the-art AI capabilities tailored to the unique needs of higher education institutions. By integrating Microsoft's AI features into Anthology's purpose-built higher education solutions, institutions can unlock new opportunities for personalized student engagement, advanced data analytics, and streamlined administrative processes. For example, using Microsoft's Natural Language Processing capabilities, institutions can gain deeper insights from unstructured data sources, such as student feedback, surveys, and communications, empowering administrators to make data-informed decisions to improve student success and satisfaction.
Anthology unveiled new real-world applications of AI capabilities today at Anthology Together within its Blackboard Learn learning management system that are using Microsoft Azure OpenAI Service, including:
• A course-builder aide for instructors that create draft modules, titles, descriptions, etc. The integration of Azure OpenAI Service will enable instructors to streamline content creation processes, saving valuable time and effort.
• Content-based test generation. AI-powered algorithms analyze a document's content and quickly generate a diverse set of questions. This allows educators to allocate more time to other important tasks, such as lesson planning and individual student support.
• Rubric creation. Rubric creation powered by AI streamlines the rubric creation process and ensures consistency and fairness in evaluating student performance.
Educators will have the ability to customize and fine-tune these AI-generated rubrics according to specific learning objectives and assessment criteria, providing a balance between automation and instructor expertise.
These features are built following Anthology's commitment to responsible AI use, ensuring that human judgment and ethical considerations always guide AI-facilitated decision-making and to use AI as a tool to enable positive outcomes while respecting privacy, fairness, and transparency. Learn more about Anthology's approach to ethical and responsible AI use.
Anthology uses Azure for cloud services and the Microsoft Power Platform for business intelligence solutions. Microsoft Dynamics 365 is the foundation of its customer relationship management (CRM), Anthology® Reach, and Finance and Human Capital Management (HCM) solutions, which will allow Anthology to use Dynamics 365 Copilot features to accelerate innovation. Anthology also harnesses the power of Microsoft 365's collaboration and productivity tools within many products, including its learning management system (LMS), Blackboard® Learn.
Microsoft awarded Anthology the Microsoft Business Applications Inner Circle award in 2022/2023 and 2021/2022. The award recognizes Outstanding Achievements in EdTech and Anthology's rank in the echelon of Microsoft's Business Applications global network of partners.
About Anthology
Anthology offers the largest EdTech ecosystem on a global scale for education, supporting more than 150 million users in 80 countries. With a mission to provide dynamic, data-informed experiences to the global education community through Anthology Intelligent Experiences™, we help learners, leaders and educators achieve their goals by offering over 60 SaaS products and services designed to advance learning.
Read More