Online Education

BackTo.Biz Launches to Provide Free Online Learning Tools to Help Small Businesses Pivot, Recover and Grow

A coalition of leading businesses and non-profits today partnered with Howard Schultz, the emes project, and CreativeLive to announce the launch of BackTo.Biz: a free online learning program created to help small businesses develop knowledge and skills to accelerate their recovery from the COVID-19 pandemic. Featuring a collection of 400+ individual video lessons, articles and tools from a diverse and renowned set of innovative entrepreneurs, the BackTo.Biz program is designed to help small business owners expand their knowledge and skills on a wide range of topics, including: hiring talent, selling online, building their brands, pivoting business models, creating new revenue streams, finding their ideal customers, managing stress and more.

The BackTo.Biz program was funded by former Starbucks ceo and chairman emeritus Howard Schultz and the emes project, and co-created with CreativeLive, a global leader in online learning. To reach as many small businesses as possible and share additional best-in-class learning resources from top tier brands, BackTo.Biz has teamed up with a coalition of non-profit and business leaders to raise awareness of the program, including: Ascend, Chase, Community Reinvestment Fund USA (CRF), Facebook, Grow with Google, Goldman Sachs 10,000 Small Businesses, Intentionalist, Main Street America, Microsoft, Reimagine Main Street, Salesforce, Starbucks, Shopify, and CO— by the U.S. Chamber of Commerce.

"Small businesses, the very fabric of our communities, are struggling due to seismic changes in consumer behavior and the economy that have been unleashed by the COVID-19 pandemic," said Howard Schultz, former Starbucks ceo and chairman emeritus and founder of the emes project. "BackTo.Biz provides valuable lessons and skills to help small businesses adapt, pivot, and thrive in this critical moment."

"Online learning has the power to help small businesses develop actionable skills to navigate the COVID-19 pandemic," said Chase Jarvis, ceo of CreativeLive. "The free content taught by a diverse group of renowned entrepreneurs on BackTo.Biz will help small business owners recover and grow stronger than ever before."

ABOUT BACKTO.BIZ
BackTo.Biz is a free online learning program created specifically for small business owners brought to you by CreativeLive, a global leader in online learning. Featuring a collection of 400+ individual video lessons, articles and tools from a diverse and renowned set of innovative entrepreneurs, the BackTo.Biz program was developed to support, inform and inspire small business owners as they navigate the seismic shifts to the economy and consumer behavior caused by the COVID-19 pandemic.

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