Are universities doing enough to ride the social media influencer wave?

Study International | December 05, 2019

Influencer marketing has proven to be a formidable force in digital marketing, with many businesses catching the wave. A Business Insider report notes that brands are projected to spend up to US$15 billion on influencer marketing by 2022, according to Business Insider Intelligence estimates, based on Mediakix data. This is unsurprising as social media influencers, including micro-influencers, have much to bring to the table. These “common folk” are more relatable to their audience than mainstream celebrities, and thus, can help raise brand awareness and open the door to an audience a business may not have ordinarily.

Spotlight

Instancy is at the forefront of revolutionizing the eLearning landscape by harnessing the power of Generative AI. Our comprehensive solutions are designed to cater to diverse learning needs, transcending traditional barriers and empowering knowledge workers, trainers, and management alike. For Knowledge Workers, we provide instant access to performance-enhancing information right within their daily workflow. Our system ensures timely and efficient delivery of knowledge, enabling users to perform optimally, right at the moment. For Trainers, our no-code Generative AI-powered tools facilitate rapid and intelligent content creation. This reduces content development costs by over 50% and speeds up the content time by 70%. Our platform's unique blend of smart technology with human creativity offers trainers an unmatched experience in developing blended learning content.

Spotlight

Instancy is at the forefront of revolutionizing the eLearning landscape by harnessing the power of Generative AI. Our comprehensive solutions are designed to cater to diverse learning needs, transcending traditional barriers and empowering knowledge workers, trainers, and management alike. For Knowledge Workers, we provide instant access to performance-enhancing information right within their daily workflow. Our system ensures timely and efficient delivery of knowledge, enabling users to perform optimally, right at the moment. For Trainers, our no-code Generative AI-powered tools facilitate rapid and intelligent content creation. This reduces content development costs by over 50% and speeds up the content time by 70%. Our platform's unique blend of smart technology with human creativity offers trainers an unmatched experience in developing blended learning content.

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Corporate Education and Training, Online Education

Course Hero Launches "AI Academy" to Help Educators Navigate Role of AI in the Classroom

prnewswire | August 23, 2023

Course Hero, the learning platform used by over 150,000 educators, today announced the launch of AI Academy, a first-of-its-kind teacher training program empowering educators to respond to the various opportunities and challenges that AI presents. "Artificial intelligence has significantly disrupted the classroom in recent months, leaving educators with little guidance and even less training, while institutions work to catch up with the technological advancements," said Sean Michael Morris, Vice President of Academics at Course Hero. "We designed and built this course based on feedback from our community of educators, who are astute learners themselves and relentless in their pursuit of creating impactful learning for their students." The four-week program, AI Academy, will help faculty gain the critical tools and skills needed to teach in the age of AI and will prepare them to use the technology as an effective teaching and learning resource. Participants will learn new ways to create assessments and assignments, understand how AI impacts academic integrity, and use it to teach digital literacy to their students. Educators who complete the four-week-long program, will receive a Certification in Teaching with AI, along with 10 continuing education units. Those who are interested in the program can register here: https://education.coursehero.com/ai-academy/. In a recent survey from The Crimson, many faculty respondents revealed in open-ended responses that they did not know how to proceed in plans to adapt their teaching, research, and scholarship in the age of AI. In another recent survey of 1,000 faculty, commissioned by Course Hero, younger faculty (Gen Z and Millennials) respondents were more likely to say the pace of adoption is too fast, while half of all Baby Boomer respondents said they were not aware of their institutions' pace of change regarding the adoption of generative AI. "While used thoughtlessly, AI can shortchange learning, but there are also enormous opportunities to empower students if faculty members are intentional and thoughtful in introducing AI to the classroom," said Edward Tian, Founder of GPTZero and speaker at Course Hero's 2023 Education Summit, where some of the most well-attended sessions were focused on the role of AI in the classroom. "Every educator should take this opportunity to equip themselves with the tools they need to succeed as the classroom continues to evolve." About Course Hero Course Hero is on a mission to help students graduate confident and prepared. The online learning platform now offers more than 100 million course-specific study resources created by and for students and educators, as well as 24/7 tutor help. More than 150,000 faculty across the U.S. and Canada use Course Hero to share their resources with the community, collaborate with other faculty, and hone new strategies for instruction. Every day, students, educators and tutors on Course Hero help more than 30 million students make every study hour count.

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Online Education

FP Canada™ Chooses Meazure Learning to Continue Administration and Delivery of Its Certification Exams

PRnewswire | July 26, 2023

Meazure Learning, a leading provider of end-to-end test development and delivery solutions for higher-education and professional testing organizations, today announced its continued partnership with FP Canada, a national not-for-profit education, certification, and professional oversight organization for financial planning in Canada. The agreement extends FP Canada's partnership with Meazure Learning for an additional five years. FP Canada grants and oversees the Certified Financial Planner® certification and Qualified Associate Financial Planner™ certification in Canada. CFP® professionals and QAFP® professionals have demonstrated that they have the knowledge, skills, experience, and ethics required to meet the financial planning needs of Canadians. Meazure Learning partners with FP Canada to deliver its certification exams securely across multiple modalities, providing convenience for candidates on the path to certification while also protecting valuable exam content. Candidates have the flexibility to take exams from home, through Meazure Learning's market-leading ProctorU Proctoring Platform, or in person through the Meazure Learning Test Center Network of highly secure professional sites throughout Canada. Meazure Learning is committed to providing a fair, equitable, and high-quality experience for every test-taker. "Exams are a critical step along FP Canada's paths to certification, and it's important for us to have a partner who helps us administer exams securely and reliably," said Tashia Batstone, President and CEO of FP Canada. "We are excited to continue this long-standing, collaborative partnership with Meazure Learning." "Meazure Learning is proud to provide the highest level of service to FP Canada and its stakeholders," added Timothy McClinton, Meazure Learning CEO. "Over the last 11 years, the two organizations have learned from each other and grown together to meet the needs of aspiring financial planning professionals throughout Canada. We are honored to continue our joint mission of moving each other—and the Canadian financial planning profession—forward." About Meazure Learning Meazure Learning provides secure, reliable, and convenient test development, administration, and delivery solutions for academic and professional credentialing programs. The tech-enabled services company combines human expertise with end-to-end software solutions to provide its suite of services and achieve the optimal testing experience. With remote, test center, hybrid, and event-based delivery capabilities, it adapts to the unique needs of each exam program and test-taker. Meazure Learning empowers its clients, test-takers, and industry leaders through its mission to move people forward in their educational, professional, and personal lives. About FP Canada Established in 1995, FP Canada is a national not-for-profit education, certification and professional oversight organization working in the public interest. FP Canada is dedicated to championing better financial wellness for all Canadians by leading the advancement of professional financial planning in Canada.

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Corporate Learning Systems

D2L Unveils D2L for Business

PR Newswire | September 21, 2023

D2L, a global learning technology company, today announced the formal launch of D2L for Business – a corporate learning solution designed to maximize return on investment (ROI) in learning and help empower employers to attract, retain, onboard, and upskill their workforce. D2L for Business combines the benefits of an existing network of world-class education providers, skill development solutions, and expert consulting services along with D2L's world class Learning Experience Platform (LXP) and authoring tools, creating one integrated, easy-to-use corporate solution. The 2023 World Economic Forum's Future of Jobs Report predicts that 44% of workers' skills will be disrupted in the following five years – rising significantly from 35% in 2016. And, according to D2L's 2023 White Paper, 80% of U.S. adults expressed some interest in pursuing additional skills training over the next 12 months. "With recent rapid advancements in AI, the changing nature of jobs, and skills shortages, it's essential for employees to continue to upgrade their skillsets – and for businesses to offer the right learning to remain competitive in the talent market," said John Baker, CEO of D2L. "For over two decades, we've helped hundreds of organizations drive their business forward with the right learning for the skills they need. D2L for Business will help take our customers to the next level with a simple, seamless, and personalized mix of technology and services to help fuel a skilled workforce prepared to take on the future." D2L for Business helps employers maximize organization-wide learning ROI and their workforce's satisfaction, retention, and internal mobility through: Skills Mapping and Pathways: D2L for Business uses AI-driven algorithms and industry experts to help develop a comprehensive skills audit, map skills to careers, and identify custom learning pathways for desired careers and skill sets. This helps businesses create a skills pipeline aligned with business objectives, fill open roles, and close skills gaps. Network of World-Class Education Partners: D2L for Business can help businesses streamline their learning administration through a curated provider network of industry-leading universities, colleges, and training organizations. Employers can easily deploy a centralized catalog of career-aligned programs and courses to talent at every level of the organization. Customized Learning: D2L for Business can help businesses create and deliver their own customized digital learning experiences through D2L's LXP. This can enable organizations to rapidly scale and deploy learning that aligns with their strategic goals. Learning Analytics: D2L for Business offers built-in insights to help maximize businesses' ROI with a birds-eye-view into learner progress and outcomes. Employers can gather integrated, organization-wide data about course completion rates and employee skill development, and then make data-informed decisions to help ensure future-readiness. "When it comes to revamping your learning and development program, it's important to have a plan in place that's going to take your business to the next level, and into the future," said Melissa Stein, Officer of Learning & Development at Tompkins Financial. "Tompkins specifically chose D2L as its corporate learning platform for its flexibility, ability to provide content in all areas of learning, and its two decades of trends-focused, forward-looking innovation." D2L for Business can help empower companies to make their skilled teams a competitive advantage, future-proofing their organization to fuel growth. For more information on D2L for Business, please visit https://www.D2L.com/solutions/corporate/. About D2L D2L is transforming the way the world learns—helping learners of all ages achieve more than they dreamed possible. Working closely with clients all over the world, D2L is supporting millions of people learning online and in person. Our growing global workforce is dedicated to making the best learning products to leave the world better than they found it. Learn more about D2L for K-12, higher education and businesses at www.D2L.com.

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