Are universities doing enough to ride the social media influencer wave?

Study International | December 05, 2019

Influencer marketing has proven to be a formidable force in digital marketing, with many businesses catching the wave. A Business Insider report notes that brands are projected to spend up to US$15 billion on influencer marketing by 2022, according to Business Insider Intelligence estimates, based on Mediakix data. This is unsurprising as social media influencers, including micro-influencers, have much to bring to the table. These “common folk” are more relatable to their audience than mainstream celebrities, and thus, can help raise brand awareness and open the door to an audience a business may not have ordinarily.

Spotlight

Game-based learning and gamification must be thoughtfully designed, drawing on the psychology of play and its usefulness as a learning strategy. InSync Training tapped into the expertise of fourteen experts for advice and guidance on game-based learning and gamification.

Spotlight

Game-based learning and gamification must be thoughtfully designed, drawing on the psychology of play and its usefulness as a learning strategy. InSync Training tapped into the expertise of fourteen experts for advice and guidance on game-based learning and gamification.

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EDUCATION TECHNOLOGY

Learning Ally Announces PreK-2 Literacy Grant Program for U.S. Schools

Learning Ally | November 24, 2022

To increase reading preparedness in early learners, Learning Ally, a national education nonprofit known to double the rate of reading growth for struggling readers, is announcing its new Excite Reading™ PreK-2 Literacy Grant Program for eligible U.S. schools at no cost. Applications are now open until December 15, 2022. Excite Reading™ is an award-winning early literacy supplement to support PreK-2 teachers who want to share engaging children's literature, while developing emergent readers' comprehension skills. Research tells us that PreK-2 is a critical time for reading development. "Children entering schools today have such diverse backgrounds and needs. Many come unprepared for learning with much less exposure to words and books at home. Putting Excite Reading™ in their hands will play a pivotal role in helping more children learn to read successfully; especially, those struggling in schools located in disadvantaged communities." Lee Peters, Learning Ally's Chief Operating Officer Districts may apply for the Excite Reading™ PreK-2 Literacy Grant Program from now until December 15, 2022. The program runs from January, 2022 to June, 2023. Educators in awarded schools will work with Learning Ally to implement the solution with fidelity and provide benchmark data and feedback. Implementation training, check-ins, and ongoing support are part of the Grant to ensure educator and student success. Early reading success requires evidence-based instruction in both decoding and language comprehension, which includes exposure to text-based vocabulary and background knowledge. Excite Reading™ complements any core literacy instructional curriculum delivered in any MTSS or RTI program framework. The visually stunning audiobook-eBook format includes access to more than two-hundred authentic human-narrated children's audiobooks and resources. Children can listen as they follow along visually, exploring themes including gardens, insects, music and more, with intentional cross-discipline focus on art, social studies, and science connections. Carefully designed language development lessons build vocabulary and background knowledge, with social-emotional components. Activities and discussion prompts create context to deepen comprehension. Corresponding teacher guides support a higher level of discourse, using relevant vocabulary to express questions, answers, and ideas to stimulate critical thinking. A school-to-home connection encourages family literacy. More than 450,000 U.S. educators work with Learning Ally to improve reading outcomes. The organization's PreK-12 Solutions are grounded in Whole Child Literacy™ – the best practices of the science of reading (brain-based learning), cognitive variables, and environmental and social emotional factors that influence each student's learning ability. Peters adds, "For a child who is not reading at proficiency by the end of third grade, the immediate and long term impact can be dire. Getting ahead of each student's potential struggle through early screening, evidence-based instruction, and an approach that considers the child through a holistic lens, is necessary to ensure all children are prepared to 'learn to read' and to 'read to learn' for their future success. In 2022, Excite Reading™ won the American Consortium for Equity in Education Excellence Award for Best Early Childhood Education Solution, Tech & Learning "Back to School" Award of Excellence in Primary Education, and the Readers' Choice Award in Early Literacy by SmartBrief on EdTech. About Learning Ally Learning Ally is a leading education nonprofit dedicated to equipping educators with proven solutions that help new and struggling learners reach their potential. Our range of literacy-focused offerings for students in Pre-K to 12th grade and catalog of professional learning allows us to support more than two million students across the United States.

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CORPORATE EDUCATION AND TRAINING

Fullstack Academy Partners with Amazon Career Choice to Provide Tech Training to Eligible Amazon Employees

Fullstack Academy | November 04, 2022

Fullstack Academy, a national tech education provider, announced today that it was selected to join the Amazon Career Choice program. Through the program, Fullstack Academy will offer Web Development and Cybersecurity bootcamps to eligible Amazon employees across more than thirty metropolitan areas. The Career Choice program empowers eligible Amazon associates to learn new skills for career success, at Amazon or elsewhere, by offering a variety of education and upskilling opportunities including prepaid college tuition, industry certifications designed to lead to in-demand jobs, and foundational skills such as English language proficiency, high school diplomas, and GEDs. Amazon pre-pays the tuition, books, and fees up to an annual maximum with no lifetime limit for eligible hourly employees. More than 90,000 Amazon employees have participated globally since the program’s inception in 2012 over 35,000 in the U.S. alone. The program is currently offered by 260 education providers across 14 countries. Amazon has a rigorous selection process for education partners and selected Fullstack Academy because of its high proportion of virtual live instruction and support, strong student support mechanisms, and demonstrated commitment to serving groups who are historically excluded in tech. “We’re honored to be a partner school in the Career Choice program delivering tech training to Amazon’s workforce, not only to increase access to local, in-demand jobs but also to support local community growth,As an AWS Training Partner as well, we are excited to continue expanding our partnership with Amazon – helping to develop new cloud talent through the integration of AWS Cloud Practitioner training and certification. Fullstack Academy Career Choice program graduates will be prepared to complete AWS Cloud Practitioner certification and exam vouchers are included with the program. Together with Amazon, we are committed to providing valuable tech education, job search resources, and continuous improvements to the student experience.” Jerrad Tausz, CEO of Fullstack Academy. Fullstack Academy’s Web Development Bootcamp teaches full stack JavaScript, giving students a foundation in both front- and back-end web development and the crucial programming skills needed for in-demand coding jobs. Bootcamp students will graduate with a portfolio to showcase the knowledge and skills required to be hired for roles like web developer, backend engineer, and computer programmer. The Cybersecurity Bootcamp teaches students how to monitor and secure systems, networks, and applications, as well as deploy offensive and defensive tactics needed to appropriately respond to cyber breaches. As part of the bootcamp, students will train for roles such as Information Technology (IT) help desk specialist, systems support specialist, and cybersecurity analyst. These part-time, 30-week training programs are designed for Amazon associates to pursue high-quality career training in tech while continuing to balance work or other commitments. All courses are instructor-led and 100% online. Fullstack Academy places a strong emphasis on career services, including networking opportunities and career counseling. In addition, Fullstack Academy has a hiring partner network of over 840 companies across the U.S., including companies like Bloomberg, Spotify, and Etsy. We’re committed to providing our employees with best-in-class support as they seek to advance their careers,” said Tammy Thieman, global director of Career Choice at Amazon. “Our partner network of educators offers access to in-demand skills training, further education opportunities, and job placement resources in high-growth fields. Career Choice is proud to add Fullstack Academy to our robust list of career training partners for Amazon employees looking to build their skills in the tech industry. About Fullstack Academy Fullstack Academy is a national tech education provider based in New York City. Founded in 2012, it offers web development, cybersecurity, data analytics, DevOps, and product management bootcamps. Fullstack Academy also offers the Grace Hopper Program, an immersive software engineering course for women and non-binary students, in addition to partnerships with leading universities nationwide, including Virginia Tech, Caltech CTME, and Louisiana State University. Graduates have been hired by Google, Facebook, Amazon, Fortune 100 firms, and startups.

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TALENT DEVELOPMENT, ENTREPRENEURS, AND LEADERS

The London School of Economics ,Political Science Partners with edX to Launch Pathway to Undergraduate Degree with MicroBachelors Programs,MOOC

edX | September 23, 2022

The London School of Economics and Political Science, a member institution of the University of London, and edX, the global online learning platform from 2U, Inc., today announced the launch of LSE's first two MicroBachelors® programs in Statistics Fundamentals and Mathematics and Statistics Fundamentals as well as An Introduction to Pre-University Mathematics, its first Massive Open Online Course. LSE is the first university to expand its degree partnership with 2U to launch a series of edX microcredentials that provide learners with a flexible, stackable pathway towards pursuing a fully online undergraduate education.MicroBachelors® programs deliver immediately transferable skills while providing a pathway towards pursuing a full Bachelor's degree. Each of LSE's new MicroBachelors® programs includes four university-level courses from leading LSE faculty. Learners who successfully complete a MicroBachelors® program from LSE and are admitted into select online undergraduate degree programs from the University of London, with academic direction provided by LSE, will be eligible to apply for recognition of prior learning (RPL), creating an accessible pathway into the degree program. The Introduction to Pre-University Mathematics MOOC, which is free to audit, will expand access to a foundational mathematics education worldwide. It will also teach the competencies required to succeed in university-level courses, including LSE's new MicroBachelors® programs. "Over the past five years, our partnership with 2U has enabled LSE to become a leader in digital education, bringing high-quality education to life online. We've reduced barriers, removed international borders, and extended our reach,Building on our partnership, the new innovative offerings from LSE on edX create an incredible opportunity for us to further increase our global impact by providing a vast community of learners with a clear pathway to gain the critical mathematics and statistics knowledge to achieve academic success." Wim Van der Stede, Academic Dean for Extended Education at LSE The school's initial partnership with 2U has played a role in LSE's strategy to expand its educational offerings and make teaching, learning, and research accessible to people who wouldn't have been able to access the institution in traditional formats. To date, over 26,000 learners have completed online certificate courses offered through LSE and 2U, and over 1,000 students have enrolled in its online undergraduate degrees powered by 2U. The addition of the MicroBachelors® programs and MOOC will help further expand LSE's reach to over 45 million learners around the globe.The launch of LSE's first MicroBachelors® programs and MOOC demonstrate the power of 2U and edX to expand access and increase the affordability of higher education at one of the world's most renowned social sciences institutions," said 2U Co-Founder and CEO Christopher "Chip" Paucek. "Creating new pathways to degree attainment is an essential part of edX's mission to unlock the potential of our community of 45 million learners worldwide, and we're thrilled to expand our partnership with LSE to bring that mission to life through the first truly stackable path to a fully online undergraduate degree. About London School of Economics The London School of Economics and Political Science (LSE) is an internationally renowned university specialising in the social sciences. Its expertise spans a wide range of disciplines from economics, politics and law, to sociology, health policy, accounting and finance. As one of the most international universities in the world, the School's diversity of people, ideas and interests make it an exciting centre for research, teaching and public engagement.    Established in 1895, the original vision of LSE as 'a community of people and ideas, founded to know the causes of things, for the betterment of society' remains true to this day.  It continues to use its research-led expertise to influence governments, NGOs, businesses and others to help tackle the world's most pressing problems. For more information visit  lse.ac.uk .   About edX edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. ( Nasdaq: TWOU). Together with the majority of the world's top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location.

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