Talent Development
PRnewswire | July 27, 2023
StraighterLine, a creator of affordable, flexible and career-aligned postsecondary courses and credentials that serves over 150,000 learners per year, announced today the appointment of Allison Lesser as vice president of digital marketing. With a track record of successfully leading branding and digital and omni-channel marketing for education, consumer and media brands for more than 20 years, Lesser joins the company after spending more than a decade in branding, digital marketing and user experience leadership roles at education technology companies.
"Allison's extensive experience in education technology and her passion for making education and training more accessible align perfectly with StraighterLine's vision," said Heather Combs, CEO of StraighterLine. "We are thrilled to have her join our team and lead our digital marketing efforts. Her expertise and leadership will drive our mission forward and help us reach even more learners around the world."
In her new role, Lesser will oversee digital marketing strategies and initiatives to support the company's growing platform of courses and new product innovations. She will be responsible for shaping the technical vision and strategy for the StraighterLine platform, driving product innovation and enhancing the overall learning experience for students.
Lesser most recently worked for The Teaching Company, known for its content brands The Great Courses and Wondrium. There, led the acquisition marketing team for Wondrium's video streaming product of nonfiction content and successfully hired, trained and mentored a team of marketers. During the pandemic, her team increased spend by more than 70% in a short time frame while keeping the cost per acquisition within business goals. Her dedication and commitment to delivering strong results in a fast-paced and evolving environment exemplify her leadership skills.
Earlier in her career, Lesser held various leadership roles in the education and digital marketing sectors. She began her journey in education technology in 2011 as the director of product marketing for online education developer K12, where she worked closely with market research and developed positioning for educational products. She also served as the director of digital marketing for Envision, the pioneering developer of career exploration and leadership development experiences for K-12 students. She began her career working in the global headquarters of AOL, where she spent ten years focused on consumer experience and driving product, marketing and content teams to make decisions based on consumer data.
Aside from her professional achievements, Lesser is actively involved in volunteer work and regularly participates in races that support various causes and sponsors two children from Tanzania through Compassion International, providing them with letters of encouragement. She also volunteers at Potowmack Elementary in Sterling, Virginia, where she works closely with the school liaison and social worker to identify ways to help families in need. A resident of Northern Virginia, Lesser has been happily married to her husband, Chris Lesser, for 20 years and is a proud mother of two teenage children.
About StraighterLine:
StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine's 250+ courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace.
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Talent Development
Businesswire | July 21, 2023
Age of Learning, leading education technology innovator and creator of the widely popular ABCmouse® Early Learning Academy, and AASA, The School Superintendents Association, today announced a strategic partnership to support district superintendents in identifying and implementing evidence-based solutions that early childhood educators can use to effectively personalize learning in the classroom.
The partnership reflects the commitment of both organizations to prioritize early childhood education initiatives and promote change within districts by facilitating access to best practices and emerging research.
AASA’s Leadership Network, the largest and most diverse network of school district leaders in America, is committed to supporting a pipeline of diverse superintendents and educational leaders as they refine the knowledge, skills, and dispositions for highly effective leadership. To forward this purpose, AASA has established several cohorts, each comprised of current and aspiring superintendents, as platforms for leaders to engage in collaborative professional learning.
Through this new partnership, Age of Learning will work with multiple cohort leaders to recommend research and case studies for possible use in professional learning activities. The company is partnering on AASA’s Early Learning Cohort, Aspiring Superintendents Academy®, and Aspiring Superintendents Academy® for Female Leaders.
“The need for evidence-based solutions for early learners has never been greater,” said Sunil Gunderia, Chief Innovation Officer at Age of Learning. “Through our partnership with AASA, we will work with district leaders to advance evidence-based solutions that support educators with actionable data, and together we will help school leaders and teachers deliver transformative results.”
“Early childhood education is a key driver in ensuring students have long term academic success,” said David R. Schuler, Executive Director, AASA. “Age of Learning’s investment in effective early learning solutions makes it great partner for AASA as we work with district leaders to develop the most effective experiences for young learners.”
This partnership builds on Age of Learning’s ongoing support for schools via its personalized and adaptive programs, My Math Academy® and My Reading Academy™, solutions that are based on well-established principles of learning science research and are supported by a body of ESSA-aligned research demonstrating their effectiveness. To date, the company has received 10 ESSA-aligned validations for My Math Academy and My Reading Academy.
About Age of Learning
Age of Learning® is the leading education technology innovator, creating engaging and effective learning resources to help children build a strong foundation for academic success and a lifelong love of learning. The company’s research-based digital education programs have been developed by an experienced team of education experts and have proven efficacy in increasing children’s learning gains. Age of Learning’s flagship product, ABCmouse.com® Early Learning Academy, is an award-winning comprehensive curriculum for children. The company’s school solutions programs include My Math Academy®, an adaptive, personalized program proven to significantly accelerate math learning outcomes, and My Reading Academy™, an adaptive program designed to help young learners build a foundation for reading comprehension and literacy and become fluent readers. With over 10 billion learning activities completed by more than 50 million children worldwide, Age of Learning is a global leader in efforts to advance equity, access, and opportunity for all children.
About AASA
AASA, The School Superintendents Association, founded in 1865, is the professional organization for more than 13,000 educational leaders in the United States and throughout the world. AASA’s mission is to support and develop effective school system leaders who are dedicated to equitable access for all students to the highest quality public education.
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Education Technology
PRnewswire | July 04, 2023
Newsela, the leading K-12 instructional content platform, announced today that it has acquired Formative, the leading real-time instruction and assessment platform. This acquisition brings together two beloved classroom products to provide a comprehensive instructional solution that engages students and accelerates learning.
"Newsela has led the transition away from static classroom instructional materials to become the digital platform of choice for teachers seeking to accelerate student growth with accessible, real-world content and scaffolding activities that support all learners," said Pep Carrera, Chief Executive Officer at Newsela.
"Combining Newsela's best-in-class, accessible content with Formative's data-rich assessment activities will give students and teachers the complete, meaningful learning experience they want, while providing the deep insights that teachers and administrators need to effectively impact student outcomes."
Craig Jones and Kevin McFarland founded Formative as graduate students at UCLA in 2013. Today, Formative is used by educators and administrators globally and has a presence in the majority of U.S. school districts. In the past year alone, more than four million students have engaged with the platform.
"All teachers know the importance of being responsive to their students, but that individual attention requires a lot of time and resources. As a teacher, I saw greater improvements when I had the time to provide daily formative assessments, targeted intervention, and quicker feedback loops. Formative was created to apply this approach at scale, so teachers can do it better, faster, and take swift action with real-time data," said Craig Jones, Co-Founder and CEO of Formative. "Our goal was to give teachers the most effective tool for assessment and analysis. Now, the most effective assessment tool can be used with the best content."
As school districts look for the best pathways to improve student outcomes following the disruption of the pandemic, the role of formative assessments in concert with authentic, engaging content, could not be more critical in the effort to accelerate learning. Teachers will soon be able to apply Formative's powerful technology to Newsela's 15,000+ content library to gauge learning immediately, provide even more powerful scaffolds and support, while course-correcting in real time to meet academic goals throughout the year.
"We've learned that schools can have the best assessments and the best content, but that won't matter if teachers don't have the resources to make actionable changes based on data. Formative's success to date has been giving teachers real-time data that helps make informed decisions," said Kevin McFarland, Co-Founder and COO of Formative. "Now with Newsela, teachers will have all the resources—the best content and the best assessments—to help students achieve their goals."'
About Formative
Built by teachers for teachers, Formative's mission is to accelerate learning and close the opportunity gap for all students. Formative empowers educators to super-charge their existing lessons and teaching tools into data-rich, formative-learning experiences across every grade level and subject matter. Formative's world-class Customer Success team ensures that administrators and teachers get the most from the platform, providing expert support for any level of technology in the classroom.
About Newsela
Newsela is an education technology company dedicated to meaningful classroom learning for every student. With over 15,000 authentic texts published at five reading levels, teacher scaffolding tools and activities, and flexible formative assessments, Newsela's products provide K-12 teachers with the instructional content they need to support and grow every learner.Newsela's platform is backed by learning science and purpose-built to drive outcomes and unlock student motivation. Today, over 3.3 million teachers and 40 million students have registered with Newsela for relevant, real-world content that accelerates learning and engages every learner.
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