Ace your enrollments with the ideal higher education marketing strategy

educationdive | June 11, 2019

Ace your enrollments with the ideal higher education marketing strategy
School is full of competition. Students are competing to get accepted, competing for scholarships and competing for honor roll and the Dean’s list once they’re in. Higher education institutions are not exempt from the competition—they’re in a constant battle to capture the attention of prospective students and win the race for enrollment. As a result, higher education marketers need to find innovative and cost-effective ways to bring quality, prospective students to their programs amidst this increasingly competitive market. College admissions directors have reported a great deal of concern about meeting their enrollment goals. In fact, with the exception of public doctoral institutions, over 50% of respondents from every institution, polled by Inside Higher Ed, have high anxiety about filling classes. The audience they need to reach is progressively savvy, always on the move and constantly refocusing their attention on new platforms to meet their social needs and desires. Higher education institutions need to keep up!

Spotlight

Education is evolving at a faster pace than any other period in recent history. Because of this, it’s more important than ever to understand how and where it’s changing so that educators and schools can support students in preparing for challenges and careers that don’t exist today. This report aims to identify and examine research-based shifts in classroom education that are taking place around the world.

Spotlight

Education is evolving at a faster pace than any other period in recent history. Because of this, it’s more important than ever to understand how and where it’s changing so that educators and schools can support students in preparing for challenges and careers that don’t exist today. This report aims to identify and examine research-based shifts in classroom education that are taking place around the world.

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