Ace your enrollments with the ideal higher education marketing strategy

School is full of competition. Students are competing to get accepted, competing for scholarships and competing for honor roll and the Dean’s list once they’re in. Higher education institutions are not exempt from the competition—they’re in a constant battle to capture the attention of prospective students and win the race for enrollment. As a result, higher education marketers need to find innovative and cost-effective ways to bring quality, prospective students to their programs amidst this increasingly competitive market. College admissions directors have reported a great deal of concern about meeting their enrollment goals. In fact, with the exception of public doctoral institutions, over 50% of respondents from every institution, polled by Inside Higher Ed, have high anxiety about filling classes. The audience they need to reach is progressively savvy, always on the move and constantly refocusing their attention on new platforms to meet their social needs and desires. Higher education institutions need to keep up!

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Continuing Education

Vernier Science Education Announces Strategic Corporate Transition for a Sustainable Future

PR Newswire | September 28, 2023

Today, Vernier Science Education, a leading provider of innovative science and STEM education solutions, announced a significant organizational shift that will chart the course for its mission and values for the foreseeable future. The company will evolve from partner-owned to being owned by a Perpetual Purpose Trust. This allows Vernier Science Education to ensure values-aligned ownership succession and uphold its core mission and values indefinitely, ensuring that its social and charitable objectives remain a priority in perpetuity, securing the futures of its valued employees, and reinvesting profits back into the business while sharing benefits with employees, customers, and communities alike. The Perpetual Purpose Trust is a bold and innovative approach that aligns perfectly with Vernier's vision of serving educators, students, the STEM community, and communities at large. The decision to reevaluate and reimagine Vernier's ownership model and long-term commitment to its mission comes as John Wheeler, the CEO of Vernier Science Education, prepares to step back from day-to-day activities, ushering in a new era of innovation and purpose-driven sustainability for the company. "Our decision to reevaluate our business and establish a Perpetual Purpose Trust stems from our unwavering commitment to STEM education and sustaining the values and principles that have defined Vernier for decades. This transformational shift will enable us to secure the future of our employees, reinvest in our business, and continue our mission of creating a STEM-literate society," said Wheeler. "I am honored to continue to guide our work during this transition, and I look forward to the remarkable achievements that lie ahead for Vernier Science Education." Wheeler will remain in his position as CEO until a nationwide search identifies a replacement. He will continue to be active in Vernier Science Education providing guidance and leadership to the organization and supporting the new CEO. The transition from partner-owned to Trust-owned will be funded by both gifting and purchase of shares from current Partners. Dave and Christine Vernier, the company's co-founders and key figures in its success, will remain actively engaged in the Vernier Science Education family, offering their invaluable insights and support as the company embarks on this exciting new chapter. "Vernier Science Education has always been driven by a deep commitment to advancing STEM education. As we transition to a Perpetual Purpose Trust, we're reaffirming our dedication to our mission and values, and commitment to staying a local independent Oregon-based company for generations to come," said Dave Vernier. "Christine and I are excited to continue contributing to the Vernier family and witnessing the positive impact this strategic move will have on educators, students, and the STEM community. This is how we pay back the years of success our organization has had and give back to our community." By establishing a Perpetual Purpose Trust, Vernier Science Education joins other socially-conscious organizations, foundations, and companies committed to long-term sustainability, fostering a sense of purpose that extends far into the future. About Vernier Science Education Vernier Science Education is a leading provider of innovative solutions for STEM (Science, Technology, Engineering, and Mathematics) education. For over four decades, Vernier has been dedicated to supporting educators and inspiring students to explore and understand the world of science. With a commitment to quality, Vernier's comprehensive range of data collection and analysis tools, along with its educational resources, empowers educators to facilitate engaging and hands-on learning experiences. To learn more, visit vernier.com.

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Corporate Learning Systems

Vector Solutions acquires PATHWAYos to close skills gap for students entering the workforce

PRWeb | October 25, 2023

Vector Solutions, the leading provider of training and software solutions dedicated to helping schools make their communities safer, smarter, and better, today announced it has acquired PATHWAYos, the leading platform for connecting K-12 schools and students to work-based learning opportunities. The acquisition expands Vector Solutions' footprint at the intersection of education and industry with a move into the Career and Technical Education (CTE) market. The transaction brings together two companies passionate about providing best-in-class technology to support building a stronger and more successful workforce. As the lines between education and employment increasingly blur, Vector Solutions and PATHWAYos aim to support students on their chosen career paths and bridge the gap between education and workforce-ready skills. Today, Vector Solutions provides skills and safety training to over 2,000 industry customers, who use that training to ensure their workforce has the necessary skills to perform their jobs effectively. Together with PATHWAYos career-connected learning software, Vector Solutions will be able to offer CTE courses, industry-recognized credentials, and safety training content to K-12 students, districts, intermediaries, state agencies, and colleges. In the future, Vector Solutions plans to use the PATHWAYos platform to connect its industry customers with trained talent, supporting customers in addressing skills gaps and labor shortages by providing a direct 'skills-based' talent pipeline. Our acquisition of PATHWAYos reaffirms our commitment to helping students excel on their chosen career paths, said Jonathan Cherins, Chief Executive Officer of Vector Solutions. The combined power of our offerings will serve to bridge the skills gap between students seeking more training and work-based learning opportunities and industry customers looking to build a skilled workforce. PATHWAYos was established in 2017 with a mission to unlock work-based learning opportunities for all. Its mission is to change how students view their options, how educators see their workload, and how the industry considers its growing talent pool. Work-based learning (WBL) prepares students for the job market and helps build a pipeline of skilled workers, all while lowering recruitment and training costs for employers, and expanding economic development in local communities. The company's WBL programs have impacted over 800,000 students across 2,000 schools in 30 states, leading to more than three million work-based learning hours logged. "Joining forces with Vector Solutions catapults us to an ambitious new era, where we can serve as an unrivaled catalyst for Career and Technical Education," said Cecilia Retelle Zywicki, CEO of PATHWAYos. "Our aim is nothing short of empowering students at scale by unlocking paths towards the future they want, and granting access to economic mobility that often is reserved for an exclusive subset of students. Together, we aspire to impact countless students, breaking barriers between education and the workforce, and reshaping the landscape." Vector Solutions serves over 24,000 customers and thirty-one million end users across the Education, Commercial, and Public Sector markets. With an increased focus on CTE, Vector Solutions will accelerate its presence in this critical market. The company will support students no matter what path they choose to take into the workforce and enable industry customers to access a pipeline of skilled talent. Post acquisition, PATHWAYos will be a product under a new business unit within Vector focused on CTE. The combined expertise and resources will strengthen Vector Solutions' CTE offerings and solidify its position as a leader in the industry. About Vector Solutions Vector Solutions is the leading provider of impactful technology solutions dedicated to driving safer, smarter, better decision-making in the world's most critical industries. Embedded into daily workflows to drive improvements in compliance, safety, performance, and preparedness, our software includes training management, industry-focused online course libraries, EHS management, workforce scheduling, risk communication, operational readiness, and more. Vector's unique combination of information and technology - delivered when and where it is needed - is integral to our more than 34 thousand clients looking to achieve better outcomes and safeguard lives. Vector is committed to providing resources to support those who need them most and launched a collection of free courses on critical mental health and safety topics through Vector Cares. For more information, visit http://www.vectorsolutions.com. For access to free Vector Cares courses visit https://www.vectorsolutions.com/about-us/vector-cares/. About Vector Solutions for K-12 Education Vector Solutions for K-12 Education is a leading provider of training, software and professional development solutions committed to creating safer, smarter and better school environments. Trusted by more than 5,000 K-12 districts in the United States, Vector's award-winning suite of products save administrators time, improve compliance, and streamline administrative processes. Vector trainings on imperative topics like safety and compliance; inclusive instruction; mental health and well-being; diversity, equity and inclusion; and cybersecurity enable students and teachers alike to make schools safer, more inclusive, and more effective places to work and learn. For more information about Vector Solutions for K-12 Education, visit http://www.vectorsolutions.com/k12. About PATHWAYos PATHWAYos® is the innovative software at the center of all career-connected learning. School districts, states, and career centers can now collaborate with businesses to expand work-based learning programs. The software streamlines processes while allowing partners to provide numerous opportunities that enhance the development of skills required by the workforce of the future. The world-class platform is quickly becoming a household requirement for innovative school districts.

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Corporate Learning Systems

SkyHive Powering Learning-platform Fuse With Real-time Labor Market Data

Business Wire | October 03, 2023

SkyHive®, the recognized leader in generative AI applications for companies and governments on their reskilling journey to build capable and future-proof workforces, today announced that its real-time labor market data is partnering with Fuse, the SaaS-based AI-powered learning experience and management (LXP/LMS) platform for workflow learning. SkyHive ingests 24TB of raw data daily from over 180 countries, which spans job types, skills, salary, and labor economics. Using SkyHive’s data, Fuse can map customers’ skill gaps to learning opportunities to deliver more personalized experiences that allow organizations to reskill and help individuals achieve their desired career goals. “We’re thrilled that Fuse will be taking advantage of SkyHive’s unique insights,” says SkyHive Founder and CEO Sean Hinton. “Both our companies are committed to reskilling, and Fuse getting this level of skills insights is a natural fit.” Fuse is a recognized leader in learning and development transformation for businesses on a global scale, partnering with a diverse range of global brands, including Panasonic, Mazda, Avon, IHG, Dropbox, and others. Through its AI powered platform, it fosters a dynamic learning culture that encourages everyday learning moments, while seamlessly integrating learning, knowledge, and communication directly into the workflow. This integration allows organizations to enhance workforce capabilities, keeping teams consistently updated with the latest learning and knowledge, enabling them to complete tasks efficiently. "By combining SkyHive's powerful skills platform with Fuse's expertise in learning, we are creating a comprehensive solution that transforms skills mapping, personalized learning, and career development,” says Steve Dineen, CEO of Fuse Universal. “This partnership enriches the learning experience, helps bridge skills gaps effectively, and provides our customers with a more data-driven approach to skills development and career advancement." SkyHive is learning-platform agnostic and can integrate into platforms like Fuse that are interested in advanced, AI-driven learning experiences. Learn more about Fuse and SkyHive’s partnership during the October 3 webinar. About SkyHive SkyHive is a Certified B Corporation and generative artificial intelligence software company that rapidly reskills companies and communities worldwide. SkyHive is recognized as a top AI innovator by Forbes, and a World Economic Forum Global Innovator. Gartner named SkyHive a "Cool Vendor" in HCM and in its 2023 "Hype Cycle" reports for HR Technology, Talent Acquisition Technology, and Workforce Transformation. Leading enterprises and innovative government organizations use SkyHive’s cloud-based applications, Human Capital Operating System™, and SkyHive’s Quantum Labor Analysis® to power the future of work at its most granular level: skills. In addition, SkyHive has been recognized by the World Economic Forum, GPAI, RAII, and others for leading efforts in ethical AI and its positive impact on labor economies worldwide. For more information, visit www.skyhive.ai. About Fuse Fuse started with fuseSchool, a charitable foundation started by Steve Dineen that empowers millions of learners around the globe by giving them access to a world-class education for free-anytime, anywhere. It currently has more than 10 million learners with a goal of 100 million in 2023.

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