Intellum | July 29, 2022
Intellum, the leader in EdTech for Business, today announced Community, the third component in the Intellum social learning suite and the first in-platform community experience built specifically for corporate education initiatives.
Intellum offers all of the features and functionality associated with an LMS and an LXP and is the only education solution to include content authoring, live event management, and social learning in a single platform. The introduction of Community rounds out Intellum's social learning suite, which also includes group activity streams and both one-to-one and group chat to help organizations engage and educate users through social learning.
Social learning research shows that employees learn largely through observing and imitating the behavior modeled by experienced and successful co-workers and peers. Intellum's new Community offering provides learners with a dedicated space to search for answers, identify experts, and demonstrate their own expertise by asking and responding to questions and voting on the answers associated with concepts and topics of interest.
This empowers learners to do two distinct things: quickly and easily find "just-in-time" answers to pressing questions and author "user-generated content" that is meaningful and increases the learner's visibility among her/his peers.
Because Community lives within the Intellum Platform as part of the broader social experience, administrators can easily embed communities directly into learning initiatives, encouraging users to present questions to a specific group of peers while consuming the curriculum. This presents a compelling reason for learners to stay engaged and to come back to the learning environment more frequently.
"We have been helping clients drive significant learner engagement for years by allowing users to comment on learning content and support each other through cohort-focused activity streams and group chat experiences. But over time we recognized that something was missing. "Social experiences can be fleeting. Clients need to capture their learners' questions and answers in a way that provides long-term value to the education initiative, so we decided to build our own Q&A community into the platform. By integrating formalized curriculum, informal learning, live events and social learning, we make the whole much more valuable than the pieces."
Chip Ramsey, CEO of Intellum
Intellum has a rich history of facilitating social learning. In 2009, the company created Tribe Social (now known as Intellum Social), the first social collaboration tool purpose-built for education. Intellum Social has evolved to include three core social learning components:
Groups are modern vertical activity streams that encourage learners to share links, videos, images, files, and polls to kickstart conversation, collaboration, and engagement with educational content.
Chat allows users to engage in 1:1 or group chats and can be embedded into any experience on the platform, including live events like instructor-led training and Webinars to drive real-time user engagement.
Community gives learners a dedicated space to search for answers, identify experts, and demonstrate their own expertise by asking and responding to questions and voting on the answers associated with concepts and topics they are interested in.
When utilized together, the three components in the Intellum Social suite provide organizations with everything needed to introduce, improve and capitalize on the science of social learning.
Intellum provides the #1 customer, partner, and employee education platform that large brands and fast-moving companies rely on to engage audiences and improve product knowledge, utilization, retention, and revenue. Intellum's scientific, data-driven approach is based on 20+ years of industry experience and the Intellum Platform includes all of the tools an organization needs to create, deploy, manage, track, and continuously improve highly personalized, engaging educational experiences.
Outschool | July 26, 2022
Promoted, which is the only company to unify search, feed, ads, and promotions for top marketplaces, announced today that Outschool has selected Promoted to optimize the performance and profitability of its education marketplace.
Outschool wanted to better match its classes with learners to increase search conversion rates, total GMV (gross merchandise value), and profitability. Outschool chose Promoted after weighing the costs and risks of building an order-of-magnitude greater infrastructure investment versus working with the experienced Promoted team to get a proven, real-time streaming data service with ML in place. Within a quarter, Promoted optimized Outschool search to increase conversion by about +11%, with more improvements planned for H2 2022.
“Promoted is able to measure and report on data in real-time on search for us and use machine learning to better match teachers and students so we can very effectively increase conversion rates and make our customers and users happy. “The founders have deep experience in search optimization as ad engineers from Facebook, Pinterest and Google, and we have found the technology extends and compounds our existing engineering investments in search and discovery to directly increase profitability at a reasonable cost.”
Kejia Zhu, Lead Product Manager, from Outschool
Promoted and Marketplaces
Right now, most large marketplaces have separate teams for ads, merchandising, search, and recommendations. They all work in separate departments and information is siloed. Even with expensive tech savvy engineers, these businesses do not have a unified data infrastructure that is measuring performance of everything in search feed, merchandising, and ads across the marketplace.
When ads, listings, promotions, and search aren’t optimized together, conversions are low, revenues decrease, and it becomes a death spiral as more ads and promotions are shown to compensate, further driving away users. Promoted is the only provider that offers a complete and comprehensive solution to fix this problem for e-commerce apps and marketplaces.
Promoted’s secret sauce is its ability to provide an entire measurement solution with a data service that measures and optimizes user engagement in real-time. Other ad tech or search vendors are measuring pieces with siloed data and/or only measuring ads, not giving marketplaces the complete picture.
How it Works
First, Promoted measures everything in its client’s app or marketplace, then they aggregate and join the data in real-time with reporting. Next, using AI-based data optimization, Promoted creates a complete picture of the data so they can predict conversion and clicks for the client’s search and feed.
Once Promoted has this complete picture of performance on a marketplace, it creates a “unified currency” for optimizing trade-offs between the optimal user experience in search and feed, seller experience using ads and promotions, and marketplace profitability versus growth.
“We are very excited to be working with Outschool and to so quickly increase conversions for its business,” said Andrew Yates, Co-Founder and CEO of Promoted. “Promoted gives top marketplaces and e-commerce companies one complete picture of how search, feed, ads and promotions are performing by measuring in real-time and then optimizing them using machine learning to increase conversions. By unifying this information, the entire marketplace works properly, and CFOs and COOs can set achievable goals for revenue and profitability.”
Outschool offers live online education experiences that connect real-life teachers with learners in small-group settings to explore everything from Minecraft, Pokemon and Cooking to Chemistry, Algebra and Literature. With over 100,000 online classes offered by teachers to learners around the globe, Outschool helps supplement what is often missing from a more traditional education. Outschool’s mission is to inspire kids to love learning by making education fun, social and self-directed. Classes on Outschool range from one-time enrichment lessons to semester-long core courses and weekly social clubs. Classes are offered across all subjects, and learners range from age 3 to 18.
Promoted is the only company to unify search, feed, ads, and promotions for top marketplaces like Outschool, Hipcamp, Teachers Pay Teachers, Snackpass, and other e-commerce unicorns. Promoted works by measuring everything in the marketplace using its real-time streaming data infrastructure. Then, Promoted maximizes conversions in search and feed through machine learning. Backed by Y Combinator, the company was founded by former ad engineers from Pinterest, Facebook, and Google.
ASU Prep Digital | July 19, 2022
ASU Prep Digital, an accredited online K-12 school offered through Arizona State University, has partnered with Google Public Sector, to make remote immersive learning technology more accessible to students across the United States and around the world. ASU Prep Learning Cloud is a streaming solution that empowers schools to deliver innovative and interactive 3D learning experiences to students using low-bandwidth devices. The technology was developed on and is powered by Google Cloud.This new platform invites students to solve challenges by immersing themselves in interactive settings made possible by technology. For example, students can watch geologic formations emerge through simulations rather than reading about it in a textbook. Students can also explore human organs in 3D or examine a plastic mannequin. This brings topics like erosion, hydrolysis, and human anatomy to life.
To successfully complete a lesson, students must think critically about the concept, explore it, and learn through discovery. Real-time, instructive feedback also helps contribute to a more individualized learning experience.
“We’re turning students into explorers by embedding learning into the digital formats that students love, We spark curiosity by asking students to navigate 3D worlds, hypothesize, and discover knowledge by manipulating game-like simulations to solve real-world problems.”
-David Sudarma, ASU Prep’s chief technology officer
The ASU Prep Learning Cloud represents an important step toward accessibility for students in rural areas, with limited broadband access, and districts where limited technology funding makes it difficult to deliver cutting-edge learning opportunities. This immersive cloud-based education technology can be experienced from mobile devices or Chromebooks, increasing accessibility for all learners, anytime, anywhere. Removing those barriers is especially important for a program like ASU Digital Prep, which can be instrumental in bridging gaps for districts where resources are slim.
ASU Prep Digital has allowed us to partner and advance educational opportunities for thousands of K-12 students who might not have otherwise had access to the courses, credits, mentors, and teachers we offer, said Arizona State University President Michael Crow, who is widely known as a pioneer of online education.
Crow’s vision has created a tech-enhanced learning environment across ASU, inclusive of pre-collegiate students via ASU Prep Digital. A key element of that vision is expanded opportunities in online education, which offers a path to higher education for students who are otherwise hindered from pursuing their education goals. In addition to its rapidly expanding K-12 enrollment, ASU Prep Digital’s School Partnerships continue to grow. The program supports entire school districts in states like Utah, Louisiana and Ohio, as well as schools in 22 states and 12 countries.
In addition to the full- and part-time students who enroll directly with ASU Prep Digital, the school also teams with private schools, public schools, and districts worldwide to offer a K-12 curriculum and one-on-one instruction in a virtual environment. The program’s latest suite of courses, which will be available this fall to partner schools via the ASU Prep Learning Cloud, powered by Google Cloud, can be used in compliance with Family Educational Rights and Privacy Act (FERPA).
As pioneers in their respective industries, ASU Prep Digital and Google Public Sector worked to develop the platform, which is based on game engine technology. The ASU Prep Learning Cloud features responsive design optimized for the most commonly used devices (e.g., Chromebooks, mobile phones) using Web Content Accessibility Guidelines (WCAG).
“Our partnership with ASU Prep Digital has the ability to unlock new and innovative academic opportunities for learners across the country, We’re unleashing the power of Google Cloud to help make individualized, digital, and interactive learning the new standard in education.”
-Steven Butschi, director of Education, Google Public Sector
Courses integrate seamlessly into existing learning management systems, while supporting robust interactive features that personalize learning. The platform currently supports ASU Prep Digital partner schools, but in the future, could be rolled out to other educational institutions.
As immersive technologies become more widely adapted in education, 3D learning environments such as augmented reality and virtual reality offer great potential for engagement and retention, Our collaboration with Google Public Sector is a terrific first step in expanding access to immersive solutions across many devices, and we’re working together to explore ways immersive technologies can be made even more universally available to eager learners.
To preview a snapshot of ASU Prep Learning Cloud courses, visit: https://vimeo.com/623494408 or take a deeper look at the immersive platform here: https://vimeo.com/689344144/795e785a7c
About ASU Prep Digital
ASU Prep Digital is an accredited online K-12 school that offers a single online course or enrollment in a full-time, diploma-granting program. Because it is part of Arizona State University, ASU Prep Digital offers an accelerated path toward college admission and the chance to earn concurrent high school and university credit. For more information, visit asuprepdigital.org.