3 higher ed groups urge colleges to speed up data analytics adoption

Three prominent higher education associations serving almost 2,500 institutions have issued a joint statement calling on colleges to commit to using data and analytics "to make better strategic decisions." The Association for Institutional Research (AIR), Educause and the National Association of College and University Business Officers say data can be used to improve recruitment, student outcomes, institutional efficiency and cost-cutting efforts. They urge quick action. "[T]he incremental approach used so often in higher education won't be enough," they write. "Tweaks won't deliver the change we need in time to make a difference in the lives of the students enrolled in our institutions today." More colleges are using predictive analytics to spot trends in their data in order to improve processes such as recruitment and advising. However, fewer than half of institutions see it as a priority, according to a 2016 report from New America.

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