The Content Advisory

The Content Advisory | July 24, 2019

The Content Marketing Institute (CMI) just announced the 85 category winners as well as the finalists for the top seven prizes in the prestigious 2019 Content Marketing Awards. The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world. This year’s panel of all-star judges reviewed nearly 1,100 entries to choose the best of the best in content marketing excellence, recognizing all...

The Content Advisory | June 19, 2019

Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s working, and some new opportunities. This survey expands on CMI’s previous agency research, which had only focused on how agencies use content for their own marketing. Nearly half of respondents from ...

The Content Advisory | February 07, 2019

With thousands of employees, working across multiple brands, products lines, offices and silos, enterprise marketers face unique content marketing challenges, yet many are scoring wins year after year. That’s according to the findings in the Content Marketing Institute’s new research report, Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America, sponsored by Seismic. The report looks at how enterprise marketers have changed their content marketing pra...

Study International | January 14, 2020

Digital portfolios is the latest edtech to gain growing popularity in schools. Presenting teachers with evidence of academic progress and personal growth, they help to open up new ways of learning in the classroom. By storing a collection of successful and shareable projects, students can also showcase their favourite work to parents, peers and teachers online. And with the ability to share these documents with educators, it can facilitate sessions of constructive feedback on their creations. An...