. https://elearningindustry.com/using-google-ads-to-increase-student-digital-engagement

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USING GOOGLE ADS TO INCREASE STUDENT DIGITAL ENGAGEMENT
On average, prospective students engage with more than 1,000 digital touchpoints while researching programs in a 6-week period before filling out a lead form. With prospective students moving through different stages of their research funnel and using multiple platforms in the process, understanding the type of audience categories that Google Ads has to offer will provide the clarity you need to make smarter strategic decisions that will help you increase digital engagement. This also allows you to better anticipate your prospects’ interests and preferences while delivering the right marketing message at exactly the right time, whether you’re using Search, Display, or YouTube. READ MORE