Using Google Ads To Increase Student Digital Engagement

| June 8, 2020

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On average, prospective students engage with more than 1,000 digital touchpoints while researching programs in a 6-week period before filling out a lead form. With prospective students moving through different stages of their research funnel and using multiple platforms in the process, understanding the type of audience categories that Google Ads has to offer will provide the clarity you need to make smarter strategic decisions that will help you increase digital engagement. This also allows you to better anticipate your prospects’ interests and preferences while delivering the right marketing message at exactly the right time, whether you’re using Search, Display, or YouTube.

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AIFS

Founded in 1964, the American Institute For Foreign Study (AIFS) is one of the oldest and most respected cultural exchange organizations in the world. With offices in 15 countries, we organize cultural exchange programs for more than 50,000 participants each year.

OTHER ARTICLES

Exact Path Successes During School Closures and Virtual Learning

Article | August 19, 2020

At Edmentum, we are so proud to be surrounded by a network of educators that are open to sharing their expertise and best practices in response to enormous challenges. This past spring and summer were no exception. As a result, we’ve collected stories of success, transition, and creative ingenuity to keep students learning and achieving academic growth. Dig into some of the top tips and stories shared with us, then tell us your experience with us by tagging @edmentum on your favorite social platform.

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5 Ways AI is Changing Education

Article | August 19, 2020

Artificial intelligence (AI) is no longer the realm of science fiction. AI is quickly becoming a powerful new technology and is set to disrupt any sector that deals with large amounts of data, and education is no different. The academic world is still considered one of the most human sectors — the most human of the humanities — but that doesn’t mean there aren’t ways in which teachers and school workers can benefit from implementing artificial intelligence.

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Considerations When Shopping for ITSM Tools

Article | August 19, 2020

So, you’re shopping for ITSM software. If that is the case, then typically one of two scenarios is usually in place – either you are currently using a very rudimentary ticketing platform that does not truly encompass the full scope of IT Service Management (ITSM), or the opposite – the platform is very cumbersome, overly complex and requires 3-8 resources to administer.

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EDUCATION TECHNOLOGY

Why eLearning Works: 10 Advantages of eLearning

Article | August 19, 2020

eLearning is often misunderstood as training that’s simply delivered online. And, while that’s technically true, the spectrum of eLearning is so much more than a paper manual or classroom-delivered PowerPoint presentation converted to searchable online modules. Understanding the true scope of eLearning requires a deeper look into how it works and how that translates to smarter, savvier, and more productive learners. Whether you’re hoping to incorporate more eLearning into your existing programs or thinking about starting from scratch, knowing the advantages of taking your learning outside of the traditional training room or operations manual will give you a better idea of how your learners can benefit from the switch.

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Spotlight

AIFS

Founded in 1964, the American Institute For Foreign Study (AIFS) is one of the oldest and most respected cultural exchange organizations in the world. With offices in 15 countries, we organize cultural exchange programs for more than 50,000 participants each year.

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