Using Google Ads To Increase Student Digital Engagement

On average, prospective students engage with more than 1,000 digital touchpoints while researching programs in a 6-week period before filling out a lead form. With prospective students moving through different stages of their research funnel and using multiple platforms in the process, understanding the type of audience categories that Google Ads has to offer will provide the clarity you need to make smarter strategic decisions that will help you increase digital engagement. This also allows you to better anticipate your prospects’ interests and preferences while delivering the right marketing message at exactly the right time, whether you’re using Search, Display, or YouTube.

Spotlight

Lea(R)n

LearnPlatform is the comprehensive edtech management and rapid-cycle evaluation system for educators and administrators to organize, streamline and analyze their classroom technology to improve instructional, operational and financial decisions. The SaaS edtech system of record gives education organizations the ability to inventory and select digital learning tools, establish and maintain regulatory compliance, and measure outcomes to gain meaningful, actionable evidence to ensure learning ecosystems are safe and cost-effective. K-12 districts, higher ed institutions and state education agencies use the research-based LearnPlatform to continuously improve standards of practice that drive blended and personalized learning at scale, expand equitable access to education technologies and increase student achievement.

OTHER ARTICLES
Education Technology

2Do Top Tips

Article | October 7, 2022

In this blog post, Alban Squires, Educational Consultant at 2Simple shares his top tips for utilising 2Dos. The powerful 2Dos feature within Purple Mash allows teachers to assign tasks and content with just a few clicks of a mouse to any classes, groups or individual pupils…Teachers set the 2do which appears in the 2Do section on each pupil’s Purple Mash homepage. It’s not only purple Mash applications that can be set as a 2Do. You might want children to view a video or a piece of writing you have created that was made with an external file.

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Education Technology, Continuing Education

eBook: How to Convert an In-person Course to an Open edX Course

Article | August 8, 2022

The new reality is making all kinds of companies, organizations, educational institutions, etc., to migrate from an in-person course to an online course. The process is not that easy and if the organization is new to the online courses world, it can be a challenge. When it comes to the right platform, Open edX technology continues to lead in the learning technology space owing to its rich user experience, cross-platform accessibility, and intelligent analytics. However, successfully converting an in-person course to an Open edX course requires a fair amount of analyzing, strategizing, and planning because, without it, you’ll probably end up publishing a long e-book that nobody wants a part of instead of the engaging online course that your material deserves to become.

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Education Technology

Creating Safety From the Inside Out

Article | August 4, 2022

As we prepare for our return to school this fall, safety will mean a lot more than face masks and hand-washing. As controversy over if schools should reopen and, if so, how they will open continues to rise, the lingering concern is how to keep everyone safe. This is a familiar topic for educational institutions and something that appears to get tested over and over again. Fire drills, active shooter protocols, security glass, metal detectors—these measures are all designed to, yes, keep those precious souls within the building safe by keeping the threats out. What happens when you experience a pandemic and the threat cannot be visibly seen? Where do you hide? When do you hide? Who do you hide from? Will I get sick? Will I cause someone else to get sick?

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A Guide to Teaching English for Beginners

Article | August 12, 2020

If you’ve been thinking about teaching English in the classroom or online, you’ve come to the right place. To succeed in it, you’ll need some basic knowledge of the ESL essentials, teaching skills, and how to compose yourself while juggling everything in between. We want to make sure you’re set up for success and ready to teach young learners. This Teaching Essentials Blog Series looks at some tools-of-the-trade for online ESL instruction. In it, we explore a few key concepts and dive into what makes them indispensable to our teachers.

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Spotlight

Lea(R)n

LearnPlatform is the comprehensive edtech management and rapid-cycle evaluation system for educators and administrators to organize, streamline and analyze their classroom technology to improve instructional, operational and financial decisions. The SaaS edtech system of record gives education organizations the ability to inventory and select digital learning tools, establish and maintain regulatory compliance, and measure outcomes to gain meaningful, actionable evidence to ensure learning ecosystems are safe and cost-effective. K-12 districts, higher ed institutions and state education agencies use the research-based LearnPlatform to continuously improve standards of practice that drive blended and personalized learning at scale, expand equitable access to education technologies and increase student achievement.

Related News

Lightspeed Systems Teams up With Google for Education Technology to Provide Distance Learning Resources

google | May 20, 2020

Lightspeed Systems has partnered with Google for Education as a technology resource for schools transitioning to distance learning. In an effort to help schools worldwide protect and manage distance learning programs, is offering its remote web filtering and classroom management platforms for free . Lightspeed Systems partners with schools to make learning safe, mobile and easily managed. Partnered with 6,500 districts in the United States. Education technology solutions provider Lightspeed Systems (“Lightspeed” or “the Company”) has partnered with Google for Education as a technology resource for schools transitioning to distance learning. Lightspeed joins the list of distance learning resources as a global, multi-language partner with its filtering and classroom monitoring solutions. As schools across the world deployed distance learning programs, there became a heightened need for remote safety and monitoring solutions on student devices to maintain instructional continuity.. . In an effort to help schools worldwide protect and manage distance learning programs, Lightspeed is offering its remote web filtering and classroom management platforms for free through the end of this school year. Lightspeed’s Relay Filter and Relay Classroom are cloud-based filtering and monitoring solutions that can be remotely deployed for easy over-the-air setup. With Relay Filter, schools can enable full filtering and activity reporting, including student safety protection, Safety Check, to monitor internet activity for signs of students in emotional distress. Learn more: GOOGLE LAUNCHED READ ALONG, AN AI ANDROID APP HELPING KIDS IMPROVE READING SKILLS . “We’re proud to work with our partners by providing Relay Filter and Relay Classroom as a resource to protect and engage students around the world while distance learning.” ~ Mike Durando, VP Strategic Alliances Lightspeed Relay Classroom provides students and teachers with a virtual classroom management experience, complete with live screen monitoring, custom web rules, link sharing, and simple messaging. 'We’re proud to work with our partners by providing Relay Filter and Relay Classroom as a resource to protect and engage students around the world while distance learning,” shares Mike Durando, VP of Strategic Alliances for Lightspeed Systems. Relay Filter and Relay Classroom are available as distance learning solutions to schools affected by COVID-19 at no cost through June 30, 2020. For more information, visit Chromebook App Hub’s Distance Learning Resources. “Partnered with 6,500 districts in the United States and 28,000 schools around the world, Lightspeed Systems offers integrated filtering, management, monitoring, and protection for schools through its groundbreaking platform .“ Lightspeed Systems partners with schools to make learning safe, mobile and easily managed. Partnered with 6,500 districts in the United States and 28,000 schools around the world, Lightspeed Systems offers integrated filtering, management, monitoring, and protection for schools through its groundbreaking platform, Relay. Headquartered in Austin, TX (with offices in Portland and the U.K.), Lightspeed serves over 15 million students in 35 countries. Relay covers every OS as well as BYOD, and IoT traffic—on the school network, at home, or anywhere. Relay helps you balance high-level oversight with tier-based management including access and data privacy controls. Smart features to keep kids safe on and off campus.With features like Safety Check and YouTube Smart Play, Relay helps kids safe from cyberbullying, self-harm, and inappropriate content. A student’s K-12 experience has a profound impact on their future. Google for Education shareable devices and collaborative tools help teachers prepare all students with new, more engaging ways to learn the skills they need to succeed. Google for Education gives teachers the freedom to spend more time personalizing the learning experience, and less time managing it. Students can learn 21st-century problem-solving and the skills they’ll use in their future careers, with accessibility features that help every student do their best work. Google for Education products are easy to deploy, use, and manage. With a few clicks, IT administrators can set up new devices and manage policies across an entire school or district. Automated, cloud-based management streamlines processes and ensures all users stay up to date. Learn more: PANDEMIC SHIFTS HIGHLIGHT THE SIGNIFICANCE OF DIFFERENTIATED LEARNING TECHNOLOGY .

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Google launched Read Along, an AI android app helping kids improve reading skills

Google | May 08, 2020

Google today launched Read Along, an Android app that taps AI and machine learning to help children learn to read. It’s now available in over 180 countries and in nine languages including English, Spanish, Portuguese. Read Along comes preloaded with around 500 stories and interactive games within those stories, for which kids earn stars and badges as they learn. Google today launched Read Along, an Android app that taps AI and machine learning to help children learn to read by providing verbal and visual feedback. After first debuting in India, it’s now available in over 180 countries and in nine languages including English, Spanish, Portuguese, Hindi, Marathi, Bengali, Tamil, Telugu, and Urdu. Preliminary research suggests that apps like Read Along could significantly improve children’s reading skills. A three-month pilot of Read Along’s predecessor — Bolo — in the Unnao district of India involving 1,500 children across 200 villages found that, compared with a control group, 39% of the app’s users reached the highest level of the Annual Status of Education Report (ASER) reading assessment test and 64% saw an increase in scores. Moreover, 92% of parents said they noticed some improvement in their child’s skills. Read Along comes preloaded with around 500 stories and interactive games within those stories, for which kids earn stars and badges as they learn, practice, and progress. An in-app assistant called Diya demonstrates how to pronounce words and sentences and uses natural language processing to detect whether a student is struggling or successfully reading a passage, and it gives them positive and reinforcing feedback along the way. Within Read Along, parents can create profiles for multiple readers, who tap on their photo to learn at their pace and to track their individual progress. Learn more: BEST VR APPS AND GAMES TO HELP YOUR KIDS LEARN IN 2020 . “Read Along is easy to start and doesn’t require sign in. Even the voice data is analyzed in real time on the device so that it works offline and is not sent to any Google servers,” ” ~ Hyder said. The app personalizes kids’ experiences by recommending the difficulty level of stories and games based on their reading level performance. Read Along engineering lead Zohair Hyder notes that the app has no ads or in-app purchases and that it works without Wi-Fi or data. Parents need only connect it to the internet to download additional stories. . “Google teamed up with Disney and Penguin Random House for a read-along app that paired the latter’s Little Golden Books series with music and ambient sounds.” Read Along will continue to improve as we receive feedback from families, expanding the selection of books and adding more features.” The launch of Read Along follows that of narrated children’s stories on Google Assistant. Last April, Google brought Tell Me a Story, a Google Home smart speaker feature that reads aloud stories from popular franchises like Teenage Mutant Ninja Turtles and Blaze and the Monster Machines, to Android and iOS devices in the U.S., U.K., Canada, Australia, and India. In a related development, in October 2018, Google teamed up with Disney and Penguin Random House for a read-along app that paired the latter’s Little Golden Books series with music and ambient sounds. With many students currently at home due to school closures, families around the globe are looking for ways to help children grow their reading skills. To support families, today we're sharing early access to Read Along by Google. It’s an Android app for children 5+ years old that helps them learn to read by giving verbal and visual feedback as they read stories out loud. Read Along was built with childrens' safety and privacy in mind, and has no ads or in-app purchases. And after the initial download of the app and stories, Read Along works offline without Wi-Fi or data—helping with worries about unsupervised access to the Internet. Learn more: GOOGLE LENS WORKING ON A STEP-BY-STEP MATH PROBLEM SOLVER .

Read More

Lightspeed Systems Teams up With Google for Education Technology to Provide Distance Learning Resources

google | May 20, 2020

Lightspeed Systems has partnered with Google for Education as a technology resource for schools transitioning to distance learning. In an effort to help schools worldwide protect and manage distance learning programs, is offering its remote web filtering and classroom management platforms for free . Lightspeed Systems partners with schools to make learning safe, mobile and easily managed. Partnered with 6,500 districts in the United States. Education technology solutions provider Lightspeed Systems (“Lightspeed” or “the Company”) has partnered with Google for Education as a technology resource for schools transitioning to distance learning. Lightspeed joins the list of distance learning resources as a global, multi-language partner with its filtering and classroom monitoring solutions. As schools across the world deployed distance learning programs, there became a heightened need for remote safety and monitoring solutions on student devices to maintain instructional continuity.. . In an effort to help schools worldwide protect and manage distance learning programs, Lightspeed is offering its remote web filtering and classroom management platforms for free through the end of this school year. Lightspeed’s Relay Filter and Relay Classroom are cloud-based filtering and monitoring solutions that can be remotely deployed for easy over-the-air setup. With Relay Filter, schools can enable full filtering and activity reporting, including student safety protection, Safety Check, to monitor internet activity for signs of students in emotional distress. Learn more: GOOGLE LAUNCHED READ ALONG, AN AI ANDROID APP HELPING KIDS IMPROVE READING SKILLS . “We’re proud to work with our partners by providing Relay Filter and Relay Classroom as a resource to protect and engage students around the world while distance learning.” ~ Mike Durando, VP Strategic Alliances Lightspeed Relay Classroom provides students and teachers with a virtual classroom management experience, complete with live screen monitoring, custom web rules, link sharing, and simple messaging. 'We’re proud to work with our partners by providing Relay Filter and Relay Classroom as a resource to protect and engage students around the world while distance learning,” shares Mike Durando, VP of Strategic Alliances for Lightspeed Systems. Relay Filter and Relay Classroom are available as distance learning solutions to schools affected by COVID-19 at no cost through June 30, 2020. For more information, visit Chromebook App Hub’s Distance Learning Resources. “Partnered with 6,500 districts in the United States and 28,000 schools around the world, Lightspeed Systems offers integrated filtering, management, monitoring, and protection for schools through its groundbreaking platform .“ Lightspeed Systems partners with schools to make learning safe, mobile and easily managed. Partnered with 6,500 districts in the United States and 28,000 schools around the world, Lightspeed Systems offers integrated filtering, management, monitoring, and protection for schools through its groundbreaking platform, Relay. Headquartered in Austin, TX (with offices in Portland and the U.K.), Lightspeed serves over 15 million students in 35 countries. Relay covers every OS as well as BYOD, and IoT traffic—on the school network, at home, or anywhere. Relay helps you balance high-level oversight with tier-based management including access and data privacy controls. Smart features to keep kids safe on and off campus.With features like Safety Check and YouTube Smart Play, Relay helps kids safe from cyberbullying, self-harm, and inappropriate content. A student’s K-12 experience has a profound impact on their future. Google for Education shareable devices and collaborative tools help teachers prepare all students with new, more engaging ways to learn the skills they need to succeed. Google for Education gives teachers the freedom to spend more time personalizing the learning experience, and less time managing it. Students can learn 21st-century problem-solving and the skills they’ll use in their future careers, with accessibility features that help every student do their best work. Google for Education products are easy to deploy, use, and manage. With a few clicks, IT administrators can set up new devices and manage policies across an entire school or district. Automated, cloud-based management streamlines processes and ensures all users stay up to date. Learn more: PANDEMIC SHIFTS HIGHLIGHT THE SIGNIFICANCE OF DIFFERENTIATED LEARNING TECHNOLOGY .

Read More

Google launched Read Along, an AI android app helping kids improve reading skills

Google | May 08, 2020

Google today launched Read Along, an Android app that taps AI and machine learning to help children learn to read. It’s now available in over 180 countries and in nine languages including English, Spanish, Portuguese. Read Along comes preloaded with around 500 stories and interactive games within those stories, for which kids earn stars and badges as they learn. Google today launched Read Along, an Android app that taps AI and machine learning to help children learn to read by providing verbal and visual feedback. After first debuting in India, it’s now available in over 180 countries and in nine languages including English, Spanish, Portuguese, Hindi, Marathi, Bengali, Tamil, Telugu, and Urdu. Preliminary research suggests that apps like Read Along could significantly improve children’s reading skills. A three-month pilot of Read Along’s predecessor — Bolo — in the Unnao district of India involving 1,500 children across 200 villages found that, compared with a control group, 39% of the app’s users reached the highest level of the Annual Status of Education Report (ASER) reading assessment test and 64% saw an increase in scores. Moreover, 92% of parents said they noticed some improvement in their child’s skills. Read Along comes preloaded with around 500 stories and interactive games within those stories, for which kids earn stars and badges as they learn, practice, and progress. An in-app assistant called Diya demonstrates how to pronounce words and sentences and uses natural language processing to detect whether a student is struggling or successfully reading a passage, and it gives them positive and reinforcing feedback along the way. Within Read Along, parents can create profiles for multiple readers, who tap on their photo to learn at their pace and to track their individual progress. Learn more: BEST VR APPS AND GAMES TO HELP YOUR KIDS LEARN IN 2020 . “Read Along is easy to start and doesn’t require sign in. Even the voice data is analyzed in real time on the device so that it works offline and is not sent to any Google servers,” ” ~ Hyder said. The app personalizes kids’ experiences by recommending the difficulty level of stories and games based on their reading level performance. Read Along engineering lead Zohair Hyder notes that the app has no ads or in-app purchases and that it works without Wi-Fi or data. Parents need only connect it to the internet to download additional stories. . “Google teamed up with Disney and Penguin Random House for a read-along app that paired the latter’s Little Golden Books series with music and ambient sounds.” Read Along will continue to improve as we receive feedback from families, expanding the selection of books and adding more features.” The launch of Read Along follows that of narrated children’s stories on Google Assistant. Last April, Google brought Tell Me a Story, a Google Home smart speaker feature that reads aloud stories from popular franchises like Teenage Mutant Ninja Turtles and Blaze and the Monster Machines, to Android and iOS devices in the U.S., U.K., Canada, Australia, and India. In a related development, in October 2018, Google teamed up with Disney and Penguin Random House for a read-along app that paired the latter’s Little Golden Books series with music and ambient sounds. With many students currently at home due to school closures, families around the globe are looking for ways to help children grow their reading skills. To support families, today we're sharing early access to Read Along by Google. It’s an Android app for children 5+ years old that helps them learn to read by giving verbal and visual feedback as they read stories out loud. Read Along was built with childrens' safety and privacy in mind, and has no ads or in-app purchases. And after the initial download of the app and stories, Read Along works offline without Wi-Fi or data—helping with worries about unsupervised access to the Internet. Learn more: GOOGLE LENS WORKING ON A STEP-BY-STEP MATH PROBLEM SOLVER .

Read More

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