Facebook's Teachable Moment: What Higher Education Knows about Improving User Behavior

| July 2, 2018

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Who among us did not review our Facebook privacy settings this past March? Were you spurred to do so by the Cambridge Analytica news? By Facebook's full-page apology in the New York Times?1 Perhaps you are naturally cautious and just happen to always review your social media privacy settings on the second-to-last Sunday in March?The fact that Facebook was sharing more data than it stated really shouldn't come as much of a surprise. The fact that another organization didn't delete data when it promised to do so and used it for other purposes shouldn't be a surprise either. Yet it continues to be a bitter pill to swallow that the best defense against these vendor "oversharing" violations is a fundamental change in user behavior—especially for people who just want to share photos of their latest family celebration or what they ate for dinner at the fancy restaurant last night or to circulate the social and political views closest to their heart.

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Rowan University

Since its founding in 1923, Rowan University has evolved from a teacher preparation college to a bustling regional university that's ranked among the best public universities in the North by U.S. News and World Report. Today, Rowan's more than 18,000 students choose from more than 74 bachelor's and 51 master's degree programs, four doctoral programs and two professional programs. The university is one of just 56 institutions in the country with accredited programs in business, education, engineering and medicine.

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Spotlight

Rowan University

Since its founding in 1923, Rowan University has evolved from a teacher preparation college to a bustling regional university that's ranked among the best public universities in the North by U.S. News and World Report. Today, Rowan's more than 18,000 students choose from more than 74 bachelor's and 51 master's degree programs, four doctoral programs and two professional programs. The university is one of just 56 institutions in the country with accredited programs in business, education, engineering and medicine.

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