Charles Sturt University turns 30 Next Year

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The university’s real mission is around bringing education to the regions, and for us it’s around bringing education to people who might not necessarily have had access to it.

CSU was having a really tough time tracking everything under one roof. What we came in to do was say, “ Put everything in the Adobe technology and track it so you can get a view of the student journey from the start to the finish.”

We started with Adobe Ad Cloud, and immediately we saw great results through paid search, programmatic and social.

We then implemented Adobe Target and Adobe Analytics and through this we’ve able to use the data to actually really personalise those experiences, optimise what’s happening and truly make it better experience right across that perspective student journey.

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